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1、《商务英语写作教程》期末考试复习资料I.ShortQuestions:1.ThefunctionsofbusinessEnglishwriting:①topromotesalesandservices②tohandleroutinebusiness③toestablishgoodwill④torespondtocomplaints⑤tocollectmoney⑥toplaceorders⑦tomakeannouncement2.TheprinciplesofbusinessEnglishwriting:①Tobec
2、lear:Goodbusinesswritingisclear.Ithasadefinitemessage,withnoconfusionaboutwhateachsentenceistryingtocommunicate.②Tobeconcise:Properlywrittenbusinesspapersareconcise,expressingideasinjustenoughwordsasisnecessary.There’snounnecessarylong-windednessandbeatingarou
3、ndthebush.③Tobecomplete:Agoodbusinesspapershouldbecomplete,containingalltheinformationtherecipientswillneedinordertoeffectivelyunderstandit.④Tobeconsiderate:9Keepyourreader'sneedsinmindasyouwrite.Askyourself,'Whyshouldmyreaderspendtimereadingthis?'Makeitworthw
4、hileforthemtodoso!Weweremotivatedtosurvive,tolistenandtoact.Keepinmindyouraudienceorreadermightnotbeasreceptive.⑤Tobecorrect:Successfullycommunicateyourmessagebecauseallmistakes,whethermechanicalorfactual,havebeensufficientlyaddressedbycheckingallyourinformati
5、onisaccurateandtimely.Proofreaditbeforeyousendit!Wecouldn'taffordtomakemistakes,ourlivesdependedonit!⑥Tobecourteous:Goodbusinesswritingtakespeopleintoaccount,soit’sneithercallousnorinsensitive.There’saprevailingairofcourtesytoeveryoneaddressed,regardlessofhowh
6、ighorlowtheirjobtitlesmaybe.⑦Tobeconcrete:Conveyyourmassagesconcretely,andtheyshouldnotbeabstract.⑧Tobecreative:Usedifferentformatstocommunicateyourmessage.Q&Aformat,graphics,Idealists,etc.⑨Tobecredible:Strivetopresentyourselffromapositionofreliabilityandcompe
7、tence.Writetoreinforceyourmessageandmakeitmorebelievable.3.ThepurposesofbusinessEnglishwriting:①toexplainorjustifyactionsalreadytaken;②toconveyinformation,asinaresearchreportorthepromulgationofanewcompanypolicy.③toinfluencethereadertotakesomeaction;④todeliverg
8、oodorbadnews;⑤todirectaction.,9II.SentenceRewriting:1.Whatweknowabouttherecipienttowhomweshallwritewouldhelpusorganizeourmaterial.Whatweknowabouttherecipientwouldhelpusorganizeourm
