《商务英语写作教程》期末考试复习资料

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1、--WORD格式--可编辑--专业资料-----《商务英语写作教程》期末考试复习资料I.ShortQuestions:1.TheprinciplesofbusinessEnglishwriting:①Tobeclear:Goodbusinesswritingisclear.Ithasadefinitemessage,withnoconfusionaboutwhateachsentenceistryingtocommunicate.②Tobeconcise:Properlywrittenbusinesspapersareconcise,expressingideasinjust

2、enoughwordsasisnecessary.There’snounnecessarylong-windednessandbeatingaroundthebush.③Tobecomplete:Agoodbusinesspapershouldbecomplete,containingalltheinformationtherecipientswillneedinordertoeffectivelyunderstandit.④Tobeconsiderate:Keepyourreader'sneedsinmindasyouwrite.Askyourself,'Whyshould

3、myreaderspendtimereadingthis?'Makeitworthwhileforthemtodoso!Weweremotivatedtosurvive,tolistenandtoact.Keepinmindyouraudienceorreadermightnotbeasreceptive.⑤Tobecorrect:Successfullycommunicateyourmessagebecauseallmistakes,whethermechanicalorfactual,havebeensufficientlyaddressedbycheckingallyo

4、urinformationisaccurateandtimely.Proofreaditbeforeyousendit!Wecouldn'taffordtomakemistakes,ourlivesdependedonit!⑥Tobecourteous:Goodbusinesswritingtakespeopleintoaccount,soit’neitherscallousnorinsensitive.There’asprevailingairofcourtesytoeveryoneaddressed,regardlessofhowhighorlowtheirjobtitl

5、esmaybe.⑦Tobeconcrete:Conveyyourmassagesconcretely,andtheyshouldnotbeabstract.⑧Tobecreative:Usedifferentformatstocommunicateyourmessage.Q&Aformat,graphics,Idealists,etc.⑨Tobecredible:Strivetopresentyourselffromapositionofreliabilityandcompetence.Writetoreinforceyourmessageandmakeitmorebelie

6、vable.2.ThefunctionsofbusinessEnglishwriting:①topromotesalesandservices②tohandleroutinebusiness③toestablishgoodwill④torespondtocomplaints⑤tocollectmoney⑥toplaceorders⑦tomakeannouncement--学习资料分享------WORD格式--可编辑--专业资料-----1--学习资料分享------WORD格式--可编辑--专业资料-----3.ThepurposesofbusinessEnglishwri

7、ting:①toexplainorjustifyactionsalreadytaken;②toconveyinformation,asinaresearchreportorthepromulgationofanewcompanypolicy.③toinfluencethereadertotakesomeaction;④todelivergoodorbadnews;⑤todirectaction.,II.SentenceRewriting:1.Whatweknowabouttherecipienttowh