毕业论文《钢铁企业品牌诊断及研究策略—以江苏沙钢为例》

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1、钢铁企业品牌诊断及研究策略—以江苏沙钢集团有限公司为例目录1绪论················································································1.1选题背景及研究目的······························································1.1.1选题背景···········································································1.1.2研究目的·····

2、·····················································1.2研究思路及主要内容·····················································1.2.1研究思路···········································································1.2.2主要内容·········································································

3、··2品牌的概念及其资产组成·····················································品牌释义···························································································2.1对于品牌的理解······················································2.1.1品牌构成的要数··············································

4、········2.2品牌资产理论······················································2.3品牌资产的定义······················································2.4国外部分大集团公司品牌概况·······································3工业企业品牌建设的实践发展···········································3．1消费品品牌与钢铁企业品牌管理比较··················

5、··················3．2钢铁企业品牌管理的特殊性······················································3．3钢铁企业品牌的隐形价值······················································3．4钢铁企业品牌建设的重要性······················································3.4.1获得更大的利润空间··············································

6、········3.4.2获得更多市场机会······················································3.4.3获得国际竞争优势······················································3.4.4提升钢铁企业产品的抗危机能力·········································4.沙钢股份品牌管理现状分析······················································4.1沙钢股份品牌标识的演化

7、过程······················································4.2沙钢股份品牌建设历程··································································4.2.1已经开展的工作······················································4.2.2已经取得的成绩·······························································4．3“sha-

8、steel”品牌建设对沙