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1、1.Theimportanceoflearningaboutculture1.Understandingforeignculturesisnotonlyimportantforcompaniesthatoperateinmorethanoneglobalareaandmarketinternationally.Itisjustimportantfororganizationsathomethatemployworkersfrommorethanoneculture.2.Understandingc
2、ultureisalsoimportantforindividualswhoworkintheglobalworkplace.3.thetwoimportantreasonsforunderstandingculturearetolearnhowothersmakesenseof（搞清.的意思）theirenvironment,andtopreventmistakesandmiscommunications.2.对待差异的态度（RespondingtoDifferentCultures）：1.ho
3、stility(敌对)todifference2.Curiosityaboutdifference3.Denyingdifference:Assumptionsofsuperiority(优越);Ethnocertrism(民族中心论);Assumptionsofuniversality4.cooperatingwithdifference3.Minimizeandpreventmistakesacrosscultures:1.Knowledgeaboutone’sownculture,witht
4、his,knowledgeaboutanothercultureiseasiertolearn.2.motivation,thedrivetoknowandtousetheknowledge.3.implementing（贯彻）knowledge,andbehavinginawaythatmakessenseintheotherculture,theoneinwhichyouwanttodobusiness.4.cultureisthecoherent,,sharedviewofagroupofp
5、eopleaboutlife’sconcerns,expressedinsymbolsandactivities,thatrankswhatisimportant,furnishes（提供）attitudesaboutwhatthingsareappropriate,anddictatesbehavior.5.文化三特征:1Coherent:eachculture,pastorpresent,iscoherentandcompletewithinitself—anentireviewoftheun
6、iverse2.Learned:cultureisnotsomethingwebornwith3.Theviewofagroupofpeople:issharedbyasociety.三功能：1.Rankswhatisimportant:teachesvaluesorpriorities.2.FurnishesAttitudes:attitudesarebasedonbeliefsaswellasonvalues.3Dictateshowtobehave:behaviorcomesdirectly
7、fromattitudesabouthowsignificantsomethingis–howitisvalued.6.Onstageandbackstage:Onstagecultureisthebehaviorwedisplay,itiseasytochange.(interchangeable)Backstagecultureisnotsovisible,itisdifficulttochange.(theessenceofpeople’sculture)7.Transactioncultu
8、re:atransactioncultureexistswheninteractantsrespondtoculturalcuesandmodifytheirownbehavior,creating-orco-creating—anew,temporaryculture.(调整行为，适应对方or共同产生新行为)Theamountofadjustedbehaviordependsonseveralfactors:1theirlevelofknowledgeabouttheotherc
