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1、GrowingaToyCompanyIsn'tChild'sPlayYottoyfocusesoncreatingwell-crafted,lovinglydesignedplushtoysproducedintheUnitedStates.By:SarahSalovaara
2、09/09/2010PrintShareThisPostaCommentGettheMagWeeklyUpdates[-]TextSize[+]"Iwasn'treadytoleaveNewYork,"saysKateKarcherClark,founderandpresidentof
3、YottoyProductions(pronounced"yáht-toy")."AndIknewIcoulddoitbetter."That'stheshortexplanationforhowYottoycameabout.Itallstartedin1995,whenKarcherClarkwasfacedwithanincrediblytoughdecision:leaveherlifeinNewYorkandmovetoLosAngelestofollowthepromotionaltoycompanysheworkedfor,orriskever
4、ythingandfollowherdreamofopeningherowntoycompany.contentcontinuesbelow"Ihadamission:createanddevelopthehighest-qualitycharactertoysandcustompromotionalproducts,"KarcherClarksays.Shedidn'twanttojustslapalogoonanexistingproduct,likemanyothertoyandpromotionalcompaniesdo.Instead,Karche
5、rClarkfoundaformerfabricfactoryinthegarmentdistrictofNewYorkCityandtappedafriendtohelphergetstarted.PeterDoodeheefver,aParsonsgraduate,signedonascreativedirectorandpartner,andthepairworkedtogrowtheirunconventionaltoycompany.Sincethebeginning,thetoyshavebeendesignedintheUnitedStates
6、byhand--andhand-embroidered,aswell.KarcherClarksaysthekeytodevelopingtoysintheUnitedStatesissmartdesignandcleverconstructiontoincreaseefficiencyinproduction.Thefirstproductswereacombinationoforiginals,suchasthecompany'sstill-popularclassicYottoyVelveteens,plusstorybookcharactersinc
7、ludingPokyPuppy,TheWorldofH.A.Rey(thecreatorofCuriousGeorge),andMr.Night.Soon,clientswerethrowingthemostchallengingproductsatYottoy."Wemarketedourselvesasacompanythatcoulddojustaboutanythinginthetoybiz,fromanydifferentdirection,justlikeourname,"KarcherClarksays.Yottoy("toy"spelledb
8、ackwardandforward)wassoonimmersedincreatingandengineeringalltypesofproductswithinthetoyindustry.Thecreativeteaminfusedauthenticlikenessesintocharactermaquettes,orscalemodels;createdtoyconceptsandmechanizedtoys;sculptedtoolingmodels;draftedpatterns;andstitchedoriginalprototypestilld
9、awnontightdeadlines.Studio
