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1、AcquisitionPreparedby谢怡敏沈婧高彤沈秋DefinitionAcompany,pieceofland,ect.boughtbysb,especiallyanothercompany;theactofbuyingit:TheyhavemadeacqusitionsinseveralEuropeancountries.HostileTakeoversAtakeoverinwhichthetargethasnodesiretobeacquiredandactivelyrebuffstheacquirerandrefusestoprovideany
2、confidentialinformation.Theacquirerusuallyhasalreadyaccumulatedaninterestinthetarget(20%oftheoutstandingshares)andthispreemptiveinvestmentindicatesthestrengthofresolveoftheacquirer.FriendlyAcquisitionTheacquisitionofatargetcompanythatiswillingtobetakenover.Usually,thetargetwillaccom
3、modateoverturesandprovideaccesstoconfidentialinformationtofacilitatethescopingandduediligenceprocesses.KraftandCadbury单击此处添加标题文字NetEaseJanuary20:with186-yearhistory,theBritishconfectionerybrandCadburyyesterdayannouncedtheacceptancethatKraftFoods(Kraft)purchasedCadburywiththeimproved
4、priceof117millionpounds($19billion)anddefendedfortheirdecisionofsellingCadburytothisAmericangroup,sayingthatitisthecostofglobalization.KraftFoodsKraft,whoproducescoffee,candy,dairyproducts,isnowtheworld'ssecond-largestfoodcompany.In1982and1984,itenteredintoTaiwanandChinamainlandmark
5、et.NowitsChinamainlandheadquarter(总部)isinShanghai.Itownsmanywell-knownfoodbrands,includingpeace,Oreo,lotsofinterest,fun,Trakinas,Tang,MaxwellHouse,Singles,Philip,Toberone,Planters,delicious,KraftMiracleWhip,andtheEuropeanBismarck.CadburyCadburyBirmingham,aveteran(资格老的)Britishcandyma
6、nufacturerfoundedin1824,wasevertheworld’ssecondlargestconfectionerycompanywithatotalof2500typesofproductsandanannualturnover(营业额)over£1billionintheUK.AfterthemergerofadrinkcompanySchweppes(玉泉)in1969,thecompanynamedCadbury.Whytherewassuchacase1Whatitbroughtouttobothcompanies2Whatimpl
7、icationsforotherorganizations3ThemotivationofthisacquisitionTogetaneconomyscaleWhenKraftandCadburyjointheirhands,ithelpstoexpandthescaleofproductionandsalestoreducethecost.Theybothwanttoincreasetherevenuebyintegratingthedistributionsystemanddevelopingnewproducts.Topromotethemarketco
8、mpetitivenessanddom
