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1、AcquisitionPreparedby谢怡敏沈婧高彤沈秋DefinitionAcompany,pieceofland,ect.boughtbysb,especiallyanothercompany;theactofbuyingit:TheyhavemadeacqusitionsinseveralEuropeancountries.HostileTakeoversAtakeoverinwhichthetargethasnodesiretobeacquiredandactivelyrebuffstheacquirerandrefus
2、estoprovideanyconfidentialinformation.Theacquirerusuallyhasalreadyaccumulatedaninterestinthetarget(20%oftheoutstandingshares)andthispreemptiveinvestmentindicatesthestrengthofresolveoftheacquirer.FriendlyAcquisitionTheacquisitionofatargetcompanythatiswillingtobetakenove
3、r.Usually,thetargetwillaccommodateoverturesandprovideaccesstoconfidentialinformationtofacilitatethescopingandduediligenceprocesses.KraftandCadbury单击此处添加标题文字NetEaseJanuary20:with186-yearhistory,theBritishconfectionerybrandCadburyyesterdayannouncedtheacceptancethatKraftF
4、oods(Kraft)purchasedCadburywiththeimprovedpriceof117millionpounds($19billion)anddefendedfortheirdecisionofsellingCadburytothisAmericangroup,sayingthatitisthecostofglobalization.KraftFoodsKraft,whoproducescoffee,candy,dairyproducts,isnowtheworld'ssecond-largestfoodcompa
5、ny.In1982and1984,itenteredintoTaiwanandChinamainlandmarket.NowitsChinamainlandheadquarter(总部)isinShanghai.Itownsmanywell-knownfoodbrands,includingpeace,Oreo,lotsofinterest,fun,Trakinas,Tang,MaxwellHouse,Singles,Philip,Toberone,Planters,delicious,KraftMiracleWhip,andthe
6、EuropeanBismarck.CadburyCadburyBirmingham,aveteran(资格老的)Britishcandymanufacturerfoundedin1824,wasevertheworld’ssecondlargestconfectionerycompanywithatotalof2500typesofproductsandanannualturnover(营业额)over£1billionintheUK.AfterthemergerofadrinkcompanySchweppes(玉泉)in1969,
7、thecompanynamedCadbury.Whytherewassuchacase1Whatitbroughtouttobothcompanies2Whatimplicationsforotherorganizations3ThemotivationofthisacquisitionTogetaneconomyscaleWhenKraftandCadburyjointheirhands,ithelpstoexpandthescaleofproductionandsalestoreducethecost.Theybothwantt
8、oincreasetherevenuebyintegratingthedistributionsystemanddevelopingnewproducts.Topromotethemarketcompetitivenessanddom
