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1、AcquisitionPreparedby谢怡敏沈婧高彤沈秋DefinitionAcompany,pieceofland,ect.boughtbysb,especiallyanothercompany;theactofbuyingit:TheyhavemadeacqusitionsinseveralEuropeancountries.HostileTakeoversAtakeoverinwhichthetargethasnodesiretobeacquiredandactivelyrebuffstheacquirerandrefusestoprovi
2、deanyconfidentialinformation.Theacquirerusuallyhasalreadyaccumulatedaninterestinthetarget(20%oftheoutstandingshares)andthispreemptiveinvestmentindicatesthestrengthofresolveoftheacquirer.FriendlyAcquisitionTheacquisitionofatargetcompanythatiswillingtobetakenover.Usually,thetarge
3、twillaccommodateoverturesandprovideaccesstoconfidentialinformationtofacilitatethescopingandduediligenceprocesses.KraftandCadbury单击此处添加标题文字NetEaseJanuary20:with186-yearhistory,theBritishconfectionerybrandCadburyyesterdayannouncedtheacceptancethatKraftFoods(Kraft)purchasedCadbury
4、withtheimprovedpriceof117millionpounds($19billion)anddefendedfortheirdecisionofsellingCadburytothisAmericangroup,sayingthatitisthecostofglobalization.KraftFoodsKraft,whoproducescoffee,candy,dairyproducts,isnowtheworld'ssecond-largestfoodcompany.In1982and1984,itenteredintoTaiwan
5、andChinamainlandmarket.NowitsChinamainlandheadquarter(总部)isinShanghai.Itownsmanywell-knownfoodbrands,includingpeace,Oreo,lotsofinterest,fun,Trakinas,Tang,MaxwellHouse,Singles,Philip,Toberone,Planters,delicious,KraftMiracleWhip,andtheEuropeanBismarck.CadburyCadburyBirmingham,ave
6、teran(资格老的)Britishcandymanufacturerfoundedin1824,wasevertheworld’ssecondlargestconfectionerycompanywithatotalof2500typesofproductsandanannualturnover(营业额)over£1billionintheUK.AfterthemergerofadrinkcompanySchweppes(玉泉)in1969,thecompanynamedCadbury.Whytherewassuchacase1Whatitbrou
7、ghtouttobothcompanies2Whatimplicationsforotherorganizations3ThemotivationofthisacquisitionTogetaneconomyscaleWhenKraftandCadburyjointheirhands,ithelpstoexpandthescaleofproductionandsalestoreducethecost.Theybothwanttoincreasetherevenuebyintegratingthedistributionsystemanddevelop
8、ingnewproducts.Topromotethemarketcompetitivenessanddom
