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1、东南大学硕士学位论文基于资源互补性的房地产企业战略联盟研究姓名：江羽申请学位级别：硕士专业：管理科学与工程导教师：张建坤20060301THESTUDYONSTRATEGICALLIANCEOFREALESTATEENTERPRISEBASEDONRESOURCECOMPLEMENTARITYGraduateStudentJIANGYuSupervisorAssociateProf.ZHANGJian-kunDepartmentofConstructionManagementandRealEstateSchoolofCivilEngineering,SoutheastUniversityAB
2、STRACTRecentyearsthepolicydocumentsconcerningonrealestatehavebeenreleasedsuccessively.Theysethigherrequirementforenterprises'integrationofresource.However,itiscommonthatlowenterpriserBSOurceconcentration,weakriskresistibiHty,insufficientfund,lackinglong-termstrategy,andweakcompetitionabilityinChina
3、'srealestateindustry,Thesedisadvantagesbecomethebottle-neckfordevelopingavigorousrealestateindustryinChina.Forsurvivinganddeveloping,manyrealestateenterpriseshavebeenfindingstrategicpartners.Thisstrategicalliancecanbringmorecompetitionabilityandadvantages.Inthisarticle,first,basedonthecharacteristi
4、cofrealestate,thetheoiyofstrategicallianceinrealestatewillbediscussed,accordingtoliteratureofChinaandoversea.Intheproce^offorminganstrategicalliance,aresource-assessingmethodissetup,includingtheapproachofbuild-upanalysisofresourceshortage,anddefinitionofstetegicalliancetypes,bytheresource-basedtheo
5、iy.Second，themotivationandrisksofstrategicalliancewillbeanalyzed.ThentheconditionofLStrategicallianceandmethodsofminimizingriskswillbeprovided.Byfuzzycomprehensivemethod,adecision-makingsystemissetupforchoosingstrategicpartners.Last,fromanalyzingofrealworldstrategicallianceofChina,characteristicsan
6、dproblemsarediscussed.Inaddition,bythecasestudyofsti:ategicalliancebetweentworealestatefirms,HanjlnTaidaandBeijingWantong,thepracticabilityofstrategicdecision-makingsystemwillbevalidatedKeywonls；StrategicalUance,theresource-basedtheory,resourcecomplementarity.FuzzycomprehensiveevaluationTHESTUDYONS
7、TRATEGICALLIANCEOFREALESTATEENTERPRISEBASEDONRESOURCECOMPLEMENTARITYGraduateStudentJIANGYuSupervisorAssociateProf.ZHANGJian-kunDepartmentofConstructionManagementandRealEstateSchoolofCivilEngineering,Southea
