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1、中南大学硕士学位论文杯化“天堂”牌特色烟叶生产开发研究姓名：肖如华申请学位级别：硕士专业：工商管理导教师：吴金明20090501ABSTRACTChina'stobaccomarketasaresultofthetypeofmainstreamandinternationaldemanddoesnotmatchtherelativelylowlevelofproduction,qualityandhigh-levelgapbetweentherelativelylargecountries,thelackofaclearinternationalst
2、rategyfeasibleandotherreasons,theinternationalmarketspace,atthesametime,aseconomicglobalization,oneandtheInternetandtherapidmeltingofChina'stobaccoindustryintheintemat-ionalmarket,Chinahaslongcovetedthetransnationaltobaccocompaniestouseitsadvancedtechnologydevelopmentcapabiliti
3、es,marketingcapa-bilitiesandabilitytospeeduptheoperationandmanagementofChina'stobaccomaiketcompetition.Arefacingaserioussituation,ourcoimtiycancontinuetodominatethedomestictobaccomarket,theexpansionofinternationalmarketshareatthesametime,high-qualitycharacteristicsoftheproducti
4、onoftobaccoresearchanddevelopmentcanbeforustocopewithfiercecompetition,tobaccoproductionandbusinesstoachievesustainableandstabledevelopmentofabrightspot.Inthispaper,leafcharacteristicsinordertoachievetheobjectiveofproductionanddevelopment,strategicmanagementandfromtheperspecti-
5、veofempiricalresearchHuaihuaparadisetobaccolicensingtheproductionofhigh-qualitycharacteristicsofstrategicmanagementanddevelopmentofanalysisandresearch.Thefirstsectiondescribesthebackgroundofthispaper,significance,methodsandresearchathomeandabroad；thesecondpartoftheformationofhi
6、gh-qualitytobaccoleafcharacteristicsandthestatusofthedevelopmentbrief；thethirdpartofthequalitychar-acteristicsofmarketdemandfortobaccohavebeeninternalandexternalenvironmentalanalysis；fourthpartfromtheempiricalpointofviewaro-undtheregionalenvironment,constraintsandfavorablecondi
7、tions,severalaspectsofmanagementtodealwithananalysisofHuaihua"heavenc"featureofresearchanddevelopmentoftobaccoproduction；thefifthpartofasimplereviewofthecurrentcharacteristicsofChina'stobaccotheresultsofresearchanddevelopment,andthedirectionoffiitureresearchputforwardtheirexpec
8、tations.Inthispaper,fromthecurrenthigh-qualitytobaccol
