资源描述：
《杭州展会品牌化的途径研究》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、华东师范大学硕士学位论文杭州展会品牌化的途径研究姓名：娄金霞申请学位级别：硕士专业：世界经济学导教师：胡平20071001AbstractTheremustbegoodquality•inthegoodexhibition,high•quality•canbereflectedbygoodbrand.Thebrandmeansreputationandprestigeoftheexhibition,meanstheintangibleassetsoftheexhibition,meansthelimitlessl
2、ifeandhopeoftheexhibition.Thebrandexhibitionisexhibitioninherent‘quality‘andhighdegreeofunificationofexternalmanifestation.Itsinherent*quality*embodiesinthestandardizedglobalityofexhibitionquality,suitability,compatibility,competitivenessofexhibition.Thedynam
3、icswithexhibitionquality,itreflectstheimplementsofchance,ecology,financing,statemanagedandmarketedofbrandstrategyinexhibition;Itsexternalmanifestationreferstoexternalpopularityoftheexhibitionanditsinfluence,itreflectsmanagement,popularizationandmarketinglevel
4、oftheexhibitionbraniSo,inthefaceofthefiercemarketcompetition,itisthelong-termunremittingstrivingdirectionofsponsorandorganizeroftheconventionandexhibitiontoplan,make,anddeveloptheadvantagebrand.HowtomaketheexhibitionofHangzhougiveplaytoandpromotetheeconomicbe
5、tter,maketheeconomyofHangzhoudevelopmorepreviousstep.ConventionsandexhibitionsindustryofHangzhougenerallyreachcommonunderstanding:ThebrandexhibitionistheinevitablechoiceofHangzhou.Becauseonlythebrandexhibitioncouldattractthehigh-qualityexhibiter;canattractthe
6、high-qualitybuyerafterhavinghigh-qualityexhibiters,andthehigh-qualitybuyerwillattractmoreexhibiters,thusformabenigncyclewhichrunsthemarketofexhibitioninthisway.ThistexttakescurrentsituationoftheexhibitionofHangzhouasthebackground,itisanalyzedthattheadvantagec
7、onditionatthepresentstageoftheexhibitionofHangzhouandinferiorpositionbehave,haveproposedtheexhibitionbrandeffectOperationofpolicyresource,Operationofmarketresources,operationofprojectresourcerOperationofsocialresources,includingoperationofthehumanresources,op
8、erationofcultureresource,operationofthetouristresources,operationoftrafficresource,operationofnetworkresource！Theend，takefairoftheWestLakeofHangzhouandChinainternational、cartoonasanexampl
