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1、大连理工大学硕士学位论文恒丰银行的营销策略研究姓名：唐金文申请学位级别：硕士专业：高级管理人员工商管理导教师：仲秋雁20060101EvergrowingBankCo”Ltd.MarketingStrategyResearchAbstractEnteringthecentuiy,economicpolarizationandglobalizationincreasesxinpreceden-tedly.Neweconomicmodesemergefrequently.Seriesofsocialeconomicactivities,includingproductiona
2、ndmarketingarebeginningtoundergostrategictransfergradually.Thefinancialmarketing,astheinteractivebridgebetweenfinancialorganizationsandtheoutsideworld,isbecomingthestrategicdecisionwhicheverycommercialbankreliesonandbenefitsfrom.Withtheintrusionofforeigncapitalbanks,thebuyingmarketinthefi
3、nanceareawillcomeintobeing.Thecommercialbankswillloseitsmonopolyanddominancegradually.Facingtheintensecompetitionbetweencommercialbanks,whowillbethelastwinnerorloserwillbedecidedbyhoweverycommercialbankadjustsitsstrategyandpracticeemergencymeasures.Thatistosay,inthemarketeconomy,howtochan
4、gemarketingviewpointsandhowtoadoptandimplementmarketingstrategieswillbedecisiveforcommercialbanks.Onlybypositioningaccuratelyandemployingeffectivemarketingmeasurescantheoverallcompetitivenessofthebankingindustrybeimproved.TheevergrowingbankistheeleventhstockholdingcommercialbankinChinawhi
5、chstillhasslightknowledgeofthenewly-emergingtask-themarketiDgoffinancialproducts.Thelackofrelatedknowledgeandexperiencemayimpedetherapiddevelopmentofbanktransactions.Inviewofthis,thearticleaimstoprovidesomesuggestionsforthemarketingstrategies.Inthearticle,thewriterappliesmanyresearchingme
6、thods,documentsconsulted,datacollected,analyzedandcomparedThewriterexpoundsthemain;points,makingacomprehensiveandpracticableschemeforthemaiketingandmanagementofcommercialbanks.Thearticlefirstdemonstratesthenecessityandsignificanceofcommercialbanks,thenexpoundsthemarketingstrategiesinthema
7、rketeconomy,consequentlyitusesmanymethodstoanalyzeandresearchthepricing,themarketingstrategiesoffinancialproducts,aswellastheconstitutionandinnovationsintheservicesector.Finally,onconstructinginternetbanksandpredictingmarketingprospects,bylearningfrominternalandexte
