和光公司成长历程及发展战略的研究

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1、哈尔、滨工程大学工商管理硕士学位论文哈尔滨工程大学硕士学位论文和光公司成长历程及发展战略的研究姓名：汤雨海申请学位级别：硕士专业：工商管理^导教师：陈伟20030301哈尔、滨工程大学工商管理硕士学位论文AbstractDawncomCorporationisoneofthelargestwholesaledistributoroftheinformationtechnology(IT)productsinChina.ThemainoperationofDawncomincludestwomainparts.Oneisthe,ITproductdistri

2、butionwhichhasbeencultivatedbyDawncomfortenyearsandhasbeencometomatureandcompetitive.TheotheristheBSP(BusinessServiceProvider)servicewhichisproposedfirstlybyDawncom,possessbroaddevelopingpotentialandtakethewholedistributionserviceastheirmainoperation.Thedistributionnetworktowhich)

3、awncomdoitbestconstructincludemorethan30brancheswhichhavepowerfulimpactalloverthecountry.Atthesametime,theserviceantennaisfurtherextendedbymorethan3000kerneldistributorsandovertenthousandssecond-classdistributors.AccordingtoSMARTRESELLER-aworldfamousevaluationinstituteintheindustr

4、yofIT,DawncomdistributornetworkhasbecomeoneofthethreebestsintheITindustryofChinaparalleltoChinaDigitalandINGRAMMICRO.ITindustryisanextremerichvigorindustryandithaschangedsorapidthatitischallengingextremelytoo.Therewereoveronehundredenterprisesenteredintothebranchofinformationtechn

5、ologyatthesametimewithDawncom,andnowonlyafewofthemarestil：.supportingearnestlyleft,itisveryfewertodothegreatonestrongly.Dawncomhascatchedholdofthechanceinthesharpundulatedtime，andbecomingtheoutstandingfigureof哈尔、滨工程大学工商管理硕士学位论文successfulenterpriseoferaofnetwork,thereasonamongthemm

6、usthaveverygoodenlightenmentandreferencefunctiontootherITenterprise哈尔、滨工程大学工商管理硕士学位论文Thisessay’asacase，introducesandanalyzessystematicallythegrowingcourseandthedevelopingstrategyofDawncom.Thefulltextdividesintotwochaptersaltogether.Thefirstchapterisacase,whichintroducessystematica

7、llytheessentialsituationandseveralmaindevelopingstageofgrowingcourseandthedevelopingstrategyofDawncom.Thesecondchapterisaanalysisofthecase,applyingtheoriesofstrategymanagementandmarketingmanagementanalyzessystematicallythemainfactorsucceededinmanagingandthecorecompetitiveadvantage

8、andsuggestionofdevelopmentinthefu