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1、品牌简介JIM’S品牌是在改变传统服装思维和运作方式的同时，在创新男装品牌发展文化，改变男装品牌同质化现象上努力探索出的一个“男色时尚”男装品牌。并深入挖掘伦理关注点，潜心营塑“男色时尚”表达情感，JIM’S男装以鲜明的营销文化将品牌形象、品牌理念与情感沟通等人性化行为渗入消费者心田，在竞争中塑造起品牌特定的时尚价值观。JIM’S时尚休闲男装品牌，一个领先的设计团队以男色时尚、个性、自由等时尚外在特征的来源创意。抓住社会“消费男色”新需求，用健康时尚的男色文化引领品牌“物种”的升级换代，是不断给JIM’S注入生长力量，让品牌走向内涵的关键，并用男色完善品牌的时尚形象、展示优雅的品格风度和气
2、质。由中国女裤第一品牌的威兰西公司打造，不仅成为女性群体“感觉消费”的时尚文化，更成为男性先锋族群的时尚风标。BrandProfileWithchangingthetraditionalthinkingandoperationwayofclothing,andexertinghimselfbymakinginnovationsonthedevelopmentcultureofmen’sclothingbrandandchangingtheassimilationandtheorizationphenomenononmen’sclothingbrand,JIM’Shasexploredint
3、oa“malebeauty&fashion”brand.Andbysearchingdeeplyontheethicalconcernandconcentratingonbuildingtheexpressionof“malebeauty&fashion”,JIM’Suseshisdistinctmarketingculturetopenetrateitsbrandimage,conceptandemotionintoconsumers’heart,tobuildupthespecifiedfashionvalueinthecompetitions.JIM’S,afashionandcas
4、ualmen’sclothingbrand,isdesignedbyaleadingteamwhosecreativitysourcesfrommalebeauty,fashion,personality,freedomandtheotherexternalcharacteristics.Graspingthenewsocialdemandofconsuming“malebeauty”,andusingthehealthyandfashionablecultureof“malebeauty”toleadtheupgradingofbrand“species”,arethekeysofinj
5、ectinggrowthforcesconstantlyintoJIM’Sandputtingthebrandtowardsconnotation.JIM’Salsouses“malebeauty”toimproveitsfashionimage,todisplayitselegantcharacterandtemperament.BuiltbythetopbrandofChinesewomenpants-WELES,JIM’Snotonlybecomesthefashioncultureofwomen’s“feelingconsumption”,butalsobecomesthefash
6、ionguideofmen’spioneergroup.品牌内涵以打破常规界限、寻找个性、自由、价值取向的都市时尚与品味，唯美主义格调的精致生活。彰显“自信、智慧、生活”的雅皮风格服饰，传达着优雅大气，简洁大方的时代热点；提高艺术设计品质，知、情、意相互融合，强调个人感受，表达自我心声。BrandConnotationWithbreakingtheconventionalboundaries,lookingfortheexquisitelifeofaestheticism,urbanfashionandtasteaboutindividuality,freedom,value-orient
7、,anddemonstratingtheself-confidence,wisdomandlifeofyuppie-styleclothing,JIM’Sisconveyingconciseandgeneroustimeshotspots,improvingthedesignqualityofart,mergingthefeelingsofknowledge,emotionandconsciousness,emphasi
