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1、SPOTLIGHTONCOLLABORATIONARTWORKGeoffreyCottenceauandRomainRoussetSpotlightVide-cartons,2006PHOTOGRAPHY:©GEOFFREYCOTTENCEAUANDROMAINROUSSET11217JulAug11Ibarra.indd68217JulAug11Ibarra.indd6866/7/111:09:37PM/7/111:09:37PMHBR.ORGHerminiaIbarra(herminia.MortenT.Han
2、senibarra@insead.edu)isa(mortenhansen@berkeley.professoroforganizationaledu)isamanagementpro-behaviorandtheCorafessorattheUniversityofChairedProfessorofLeader-California,Berkeley,SchoolshipandLearningatInsead.ofInformation,andatSheistheauthorofWorkingInsead.H
3、eistheauthorofIdentity:UnconventionalCollaboration:HowLeadersStrategiesforReinventingAvoidtheTraps,CreateYourCareer(HarvardBusi-Unity,andReapBigResultsnessReviewPress,2003).(HarvardBusinessReviewPress,2009).AreYouaCollaborativeLeader?HowgreatCEOskeeptheirteam
4、sconnectedbyHerminiaIbarraandMortenT.HansenWATCHINGHISEMPLOYEESWAWATCCHIHNGNHHISSEEMPMPLOOuseanewso-useeaannewwsso-o-herealizedthatmanyofthepeoplewhoheerreaealilzezddththattmmcialtechnology,MarcBenioffcicialalttecchnoloogogy,y,MMararcff,theCEOof,ttheheCCEOEOo
5、offhadcriticalcustomerknowledgeandhahhahhahaddcrcitticcalalccusustSalesforce.com,hadanepiphany.Hiscom-SaSalelesfsfororcee.c.comm,,hahaddaanny.yHHisisccomm-wewereaddingthemostvaluewerenotevenwrereaaddddininggththeempanyhaddevelopedChatter,aFacebook-papnynyhhad
6、ddeveveleloppedeaaFaFcecbobokok-knowntothemanagementteam.knkknnowwnntototthehemmainspiredapplicationforcompaniesthatal-inispspirirededaapppplilicacatitiononniniestthahattall-TheviewintotopmanagementfromThheevivewewiintnlowsuserstokeeptrackoftheircolleagueslol
7、owswusesersrtokekeepeptcoolllleaeaguguesestherankandfilewasjustasobscure,ththeraranknkandndandcustomersandshareinformationandBenioffknew.Forinstance,thecom-ideas.Theemployeeshadbeentryingitpany’sannualmanagementoff-sitewasoutinternally,notjustwithintheirownco
8、mingup,andhecouldtellfromtalkingworkgroupsbutacrosstheentireorgani-toemployeesthattheywonderedaboutzation.AsBenioffreadtheChatterposts,whatwentonbehindcloseddoorsatthatJuly–August2011Harv
