Witch Kind Collaboration is Rihgt for you(HBR)

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1、WhichKindofCollaborationIsRightforYou?ArticleTitleWhichKindofThenewleadersininnovationwillbethosewhofigureouttheNANERAWHENGREATIDEAScansproutfromanycornerbestwaytoleverageanetworkoftheworldandIThasdramaticallyreducedthecostofaccessingthem,it’snowconventionalwisdomthatofoutsiders.Ivirtuallynoco

2、mpanyshouldinnovateonitsown.Thegoodnewsisthatpotentialpartnersandwaystocollabo-ratewiththemhavebothexpandedenormouslyinnumber.Thebadnewsisthatgreaterchoicehasmadetheperennialmanagementchallengeofselectingthebestoptionsmuchmoredifficult.Shouldyouopenupandshareyourintellec-tualpropertywiththecom

3、munity?Shouldyounurturecol-laborativerelationshipswithafewcarefullyselectedpart-ners?Shouldyouharnessthe“wisdomofcrowds”?ThefervoraroundopenmodelsofcollaborationsuchascrowdsourcingRachelSalomon78HarvardBusinessReview

4、December2008

5、hbr.org11711Pisano.indd78711Pisano.indd78110/30/082:04:52PM0/30

6、/082:04:52PMCollaborationIsRightforYou?byGaryP.PisanoandRobertoVerganti11711Pisano.indd79711Pisano.indd79110/30/082:05:00PM0/30/082:05:00PMWhichKindofCollaborationIsRightforYou?notwithstanding,thereisnobestap-IDEAAstheexhibit“TheFourWaystoCol-proachtoleveragingthepowerofINBRIEFlaborate”shows,

7、therearefourbasicoutsiders.Differentmodesofcollabo-modesofcollaboration:aclosedand»Collaborativeinnovationisnotarationinvolvedifferentstrategictrade-hierarchicalnetwork(anelitecircle),ansingleapproachbuttakesawideoffs.Companiesthatchoosethewrongopenandhierarchicalnetwork(aninno-varietyofforms

8、.Ascompaniesmoderiskfallingbehindintherelent-increasinglyteamupwithoutsidersvationmall),anopenandflatnetworklessracetodevelopnewtechnologies,toinnovate,theyconfrontcritical(aninnovationcommunity),andacloseddesigns,products,andservices.andcomplexchoicesaboutwhomandflatnetwork(aconsortium).Alltoo

9、oftenfirmsjumpintorelation-tojoinforceswithandhowtoshareWhenfiguringoutwhichmodeismostshipswithoutconsideringtheirstruc-powerwiththem.appropriateforagiveninnovationini-tureandorganizingprinciples–what»Asimpleframework,whichcantiative,afirmshould