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1、PwCSportsOutlook/October2014AtthegateandbeyondOutlookforthesportsmarketinNorthAmericathrough2018OverviewGaterevenuesMediarightsSponsorshipMerchandiseAppendixContactsIntroductionWelcometothe2014editionofthePwCSportsOutlook,whichupdatesourperspectiveonrecentresultsandpotentialopportunitiesandSegmen
2、tdefinitionschallengestofutureindustrygrowthinNorthAmerica.Thisyear’seditionprovidesrevenueprojectionsoverfiveyearsto2018withinfourkeyForthepurposesofthissegmentsoftheNorthAmericasportsmarket:gaterevenues,mediarights,sponsorship,andmerchandising.report,thesportsmarketconsistsof:NorthAmericasports
3、marketbysegmentGaterevenues—primary2009201020112012201320142015201620172018CAGRmarketticketsalesforUS$millionslivesportingevents.SeatGaterevenues15,77816,17616,11615,75717,33417,82718,26218,71619,32819,7372.6%premiumsandlicensecostsarenotincluded.Mediarights8,8099,47910,92711,81212,50214,83716,59
4、217,25618,67419,3499.1%Sponsorship11,51411,82012,61513,25713,90014,61915,32916,26616,86117,5714.8%Mediarights—feespaidtoshowsportingeventsMerchandising12,63112,57112,48212,77113,14413,31813,48513,66813,86514,0651.4%onbroadcastandcableTotal48,73250,04652,14053,59756,88060,60163,66865,90668,72870,7
5、224.5%televisionnetworks,televisionstations,terrestrialradio,satellite%changeyearonyearradio,theInternet,andonGaterevenues2.5%-0.4%-2.2%10.0%2.8%2.4%2.5%3.3%2.1%mobiledevices.Mediarights7.6%15.3%8.1%5.8%18.7%11.8%4.0%8.2%3.6%Sponsorship—feespaidtoSponsorship2.7%6.7%5.1%4.9%5.2%4.9%6.1%3.7%4.2%hav
6、eabrandassociatedwithateam,league,facilityorMerchandising-0.5%-0.7%2.3%2.9%1.3%1.3%1.4%1.4%1.4%event,includingnamingandTotal2.7%4.2%2.8%6.1%6.5%5.1%3.5%4.3%2.9%categoryrights.CAGR:CompoundannualgrowthrateMerchandising—thesaleSource:PwCSportsOutlook(October2014).oflicensedproductswithteamandleague
7、logos,ItisexpectedtheNorthAmericasportsmarketwillgrowatacompoundannualrateof4.5percentacrossthefoursegmentsanalyzed,fromplayerlikenesses,andother$56.9 billionin2013to$70.7billionin2018.Duringtheperiod,therevenuegapbetw
