互联网广告行业术语及缩写

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1、互联网广告行业术语及缩写4AAmericanAssociationofAdvertisingAgencies美国广告代理协会 ADX ADeXchange广告交易平台  adgroup广告组  ADNADNetwork广告网络  adplacement广告放置  adsafety广告安全  affiliate联盟  agreement-basedadvertising合约广告  AUCAreaUnderCurve曲线下面积  auction-basedadvertising竞价广告  audiencetargeting受众定向

2、  ASNAverageShowNumber  BoWBagofWords词袋  bannerad橫幅「告  bayesianlearning贝叶斯学习  BTBehaviorialTargeting行为定向  bidterm竞价关键词  brandawareness品牌广告  calloutoptimization询价优化  campaign广告计划  CoECClickonExpectedClick  CoPCClickonPredictedClick  CTRClickThroughRate点击率  clickvalue

3、愿击价值  CFCollaborativeFiltering协同过滤  compactallocationplan紧凑分配方案  constrainedoptimization带约束优化  contentasad内容即广告  CDNContentDeliveryNetwork内容分发网络  contextualadvertising上下文庁告  contextualtargeting上下文定向  CVRConversionRate转化率  CPACostperAction按转化付费  CPCCostperClick按点击付费 

4、 CPMCostperMille按千次展示付费  CPSCostperSale按精售額付費  CPTCostperTime按时间付费  creative广告创意  CRMCustomerRelationManagement客户关系管理  customizedaudiencesegmentationElle,TFF&  dataexchange數掘交易平台  DMIPDataManagementPlatform数据管理平台  demand需求方  demandconstraint需求约束  DSPDemandSidePlatfo

5、rm需求方平台  demographicaltargeting人口属性定向  directresponse直接效果广告  displayadvertising展示广告  downhillsimplexmethod下降单纯形法  dynamicallocation动态分配  EDME-mailDirectMarketing邮件定向营销广告  EMExpectation-Maximization最大期望  ECExpectedClick期望点击  eCPMExpectedCostperMille千次展示期望收入  experime

6、ntationframework实验框架  ESKEExploreandExploit探索与利用  frequencycapping频次控制  GaPGamma-PoissonY泊松  GLIMIGeneralizedLinearModel广义线性模型  GSPGeneralizedSecondPrice广义第二高价  geo-targeting地域定向  gradientdescent柳度下降法  GDGuaranteedDelivery担保式投送  HVMHighWaterMark高水位算法  hyper-localtar

7、geting精确位置定向  IDFAIdentifierforAdvertising广告专用用户标识符 IISImprovedIterativeScaling改述的迭代縮放  IRInformationRetrieval信息检索  integratedmarketing整合营销  IMEIInternationalMobileEquipmentIdentity  IADBInteractiveAdvertisingBureau交互广告局  inventory库存  IDFInverseDocumentFrequency例数文档

8、频率  landingpage落地页  LDALatentDirichletAllocation潜在狄利克雷分配  LSALatentSemanticAnalysis潜在语义分析  L-BFGS Limited-memoryBFGSf]Pop*g{fBFGS  LRLogis