广告行业英文术语.doc

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1、[广告行业]英文术语AdvertisingGlossary ATheAdvertisingCouncil--Anon-profitorganizationprovidingthemediaindustrywithpublicservicecampaignsonanumberofsocialissues.AdvertisingExecutiveorAccountManager--SalesorservicepersonnelemployedbycompaniesthatsellOut-of-Homemedia(nottobeconfusedwith

2、advertisingagencyaccountexecutive).Adjustment(Make-Good)--Creditappliedwherethereislossofservice,replacementorotherreasonsthatcallforsuchmodificationofcompensation.AdvertisingAgency--Companythatcreates,preparesandplacesadvertisinginvariousmedia,workingasagentforitsclient(adve

3、rtiser).AdvertisingStructures--Physicalunitsbuiltbyaplantoperatortodisplayadvertising.Thestructuresarebuilttostandardspecifications.Theadvertisingmessageisappliedtothestructureinseveralways.AgencyCommission--Compensationpaidtoanadvertisingagencybymediaforplacingbusiness.ForOu

4、t-of-Homemedia,thetraditionalcommissionis16-2/3%ofthevalue(grossrate)ofthecontract,althoughthisissometimesnegotiated.AirportDisplays--Avarietyofadvertisingdisplaysareavailableatairports,rangingfromDioramas(backlitwallposters)tofree-standingislandsorspeciallybuiltexhibits.Allo

5、tments--ThenumberofpanelsincludedinaPostershowing.ThePostermediumconsistsofunilluminatedPostersoracombinationofbothandareofferedforsaleinpackagesbytheplantoperator.ThenumberofpanelsinaGRP/Showingisreferredtoasthemarketallotment,whichwillvaryfrommarkettomarket.AmericanAdvertis

6、ingFederation(AAF)--TheAAFadvocatestherightsofadvertisersthrougheducatingthegovernment,newsmediaandgeneralpublic.AAFaccomplishesthesegoalsthroughanationally-coordinatedgrassrootsnetworkof50,000affiliatemembersincludingadvertisingassociations,andcollegechapters.AmericanAssocia

7、tionofAdvertisingAgencies(AAAA)--Nationalorganizationofadvertisingagencybusiness,representing630agenciesofvarioussizes.AAAAagenciesplacecloseto80%ofalladvertisingappearinginU.S.AAAAhasdevelopedstandardsofpracticeandthetimebuyingcontractsusedbymostadvertisingagencies.Thisinclu

8、desastandardOut-of-Homecontract.AAAAhasanOut-of-Homemediacommitteeth