《咨询顾问经典培训》PPT课件

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1、LOGICALTHINKINGASACONSULTANTDURINGTHECOURSEOFASTUDYTEAMSARECONTINUALLYMOVINGFROMTHINKINGTODOINGTheProblemSolvingProcessOrganisingThinkingDoingGeneratehypotheses/determineanalyticalpaths/gatherinformationWriteworkplanWorkingSlide2WorkingSlide1DrawconclusionsfromdataMap

2、logicalargumentFormulaterecommendationsFinalSlide2FinalSlide1ProvidedetailedfactbaseforpresentationGatherdata,doanalysisSlideWritingDATAVSINFORMATIONDatais...Informationis...WHATISDATA?•Onecompetitorhassignificantlyloweroverheads•Bondex’smarketshareis40%•Bondex’scorpo

3、ratepoliciesnotcommonlyappliedacrossthedivisions•Competitorstargetingmiddlesegmenthavegrowingshare•BondexhasfivedivisionsDataisasetofdiscretepiecesofinformationHighLevelofAbstractionLowWHATISLOGIC?ArgumentABondexhasfivedivisionsCorporatepoliciesnotuniformlyappliedacro

4、ssdivisionsThisiscreatingconflictsinthewaydivisionalperformanceisreportedNeedtoalignperformancemeasurementforeffectivecomparisonsofperformanceLogicisthesystemofrelationshipsbetweenthosepiecesofinformationFlowofLogicArgumentBBondexhasfivedivisionsCorporatepoliciesnotun

5、iformlyappliedacrossdivisionsThisisbecausesomepoliciesruncountertokeydivisionalobjectivesCorporatepoliciesneedtoberedraftedINABROADSENSE,ALLWRITTENPIECESARELOOSELYSTRUCTUREDINTHEFORMOFAPYRAMIDExampleOfAWrittenWorkBookTitleTheZenMasterABiographyofJoeBlowChina’sleadingr

6、etailstrategyexpertThechildprodigyWorldwidebusinessandexpertauthorReachingretailheavenChapterHeadingsSubsectionsParagraphsProgressivelysmaller,andmoreeasilydigestiblepiecesALLELEMENTSOFEFFECTIVECOMMUNICATIONAREFOUNDEDONONESIMPLEPRINCIPLE…...tailoringtheinformationtoyo

7、uraudience’sperspectiveWHATISTHECOMMONPERSPECTIVEOFOURAUDIENCES?Youraudiencewants…•Tobeclearontherecommendedpathofaction•Totakeinwhatwearesayingquicklyandeasily•TohaveconfidenceinthevalidityofthematerialThisisfulfilledby…ActioninitiativesareimmediatelyobviousTranspare

8、ntlyclearprogressionofideasAbsolutelyconvincingsupportBUT,INCONVENTIONALLYSTRUCTUREDDOCUMENTSCONCLUSIONSAREBURIEDATTHEENDSOF