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1、作业参考译文第一课1．Theprimary(major)roleofpackagingistoprotectaproductfromdamagecausedbyheat,moisture,electromagneticinterference,radioactivesubstances(rays),etc.,indistribution.2．Theso-called“packagingtechnology”isacommerciallytechnicalmeasuretoprotectaproductsothatitcanstandthetrialsi
2、ntransportationandfurtherenhancethevalueoftheproduct.3．Asanuniversalproductcode(UPC),afixedlabelofaproductcanprovidelotsofinformationbyelectroniccommerce,suchasclassification,manufacturer,weight,cost,leavefactorydate,ect.第二课1．Comparedtoothertopicsinpackagingdesign,graphicdesignh
3、asbeenpaidmoreattentionanddiscussion.However,graphicdesign(it)isoftenamatteroftaste,aseachindividualhasadifferentconceptofwhatagraphicdesignisgood.2．ItisverydifficulttochangethelogosoflargecompaniessuchasShellandCoca-colabeingpraisedseveraldecadesintheworld.Thus,designersoftenta
4、kesuchatrickthateachstageisasubtletouchbeingasmallone,whichwouldnotbenoticedbytheaverageconsumer,meanwhile,increasingthestandoutandmakingthelogomoreacceptablebymodernstandards.第三课1．Packagingdesignissupposedtoconsiderandestimatewhatmaterialscanbeused.Thepropertiesprimarilyconside
5、redincludetheresistancetostaticelectricity,chemicalandphysicalstrength,weather-resistanceandbarrierquality.Thepackagingmaterialstobeusedandoraproductmustsufficientlypreventtheaffectionoftheatrociousfactorstobesufferedfromthedistributionenvironment.Therearemanysortsofmaterialsfor
6、packaging,includingpaper,cardboard,steel,glass,wood,plastics,andcompoundmaterial,etc.,whichareofordinary,andinaddition,theauxiliarymaterialssuchaschemicals,adhesivesandsolvent.2．Foldingcartonisthemostpopularformofpackagingcontainer.Becauseboththecostofmaterialandthecosttoproduce
7、areeconomical,anditcanbetransportedandrecycledafterbeingcollapsed,withbetterperformanceonenvironmentprotection,paper-madepackaginghaswidespreadutilities.Althoughlight-weightcartonshavealittlebitworseperformancetoprotecttheircontents,heavycorrugatedcartonscanrivalwooden-boxescomp
8、letely.第四课1．Softdrinkasepticcartonisoneofthemos
