Unit 3 Famous Brand Names Teaching plan大学体验英语三

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1、Unit3FamousBrandNamesObjectives1)talkaboutbusinesssuccesses2)getanideaoftheoverallorganizationofbothpassages3)learntousekeywordandexpressions4)adoptthereadingskillConceptualMeaningwhilereading5)learntodevelopaparagraphListenandtalkStep1GreetingsandPresentation（1

2、0M）（classandindividual）1.      Howareyoudoingtoday?Haveyougoneshoppingrecently?2.      Whatwillyouputintoconsiderationifyouwanttobuyathing?3.      Doyouthinkifbrandisveryimportantforyourchoice?4.      Couldyoulistsomefamousbrands?5.      Whatisbrand?Step2Lead-in

3、(Listenandfillinthemissingwords)（10M）(classandindividual)1.      Pennywiseandpoundfoolish:小事聪明，大事糊涂；贪小亏大2.      entrepreneur:企业家Step3SampleDialogue1TheProsandConsofFamousBrands（15minutes）(classandpairwork)1.Listentothedialogueoneandgettoknowthecontentofthedialog

4、ue.Question:(1)WhatmadeLifeelpuzzledandhowdidBurnsrespond?(2)WhatdifferentopinionsdidLiuandBurnshavetowardsbrand-nameitems?2.Readandfollowthetapeandexplainsomeofthelanguagepoints(1)   beyondone’smeans:入不敷出withinone’smeans:量入为出(2)   namebrands:名牌(3)   functional:

5、practicalanduseful(4)   stylish:havingstyles,fashionable(5)   sturdy:strongandsolid3.Havethestudentsreadthedialogueinpairsandchoose3pairstoactitoutStep4CommunicativetaskI（15M）(groupwork)1.      Talkingabouttheirfavoritedrinksandarguingfortheirpreferredbrand.2.  

6、    workingroups(Row1&3,Row2&4,Row5(team1&3))3.      usefulphrases4.Ask2groupstocomeandactouttheirdialogueStep5Sampledialogue2WhyPiracyExists(15M)(classandpairwork)1.      Listenandanswer:Question:Whatarepiratedstuff?Doyouthinkitisfinetobuypiratesorfakes?2.     

7、 Listen,follow,andexplain(1)   fake:赝品(2)   piracy:盗版(3)   undercut:tooffergoodsorservicesatalowerpricethan(one’scompetitors)廉价出售(4)   elite:社会精英Step6CommunicativetaskII(15M)(groupworkandpairwork)1.      Discussingcomputersoftwarepiracy.2.      directions:(page5

8、5)Discussion1.      Howareyoudoingtoday?Haveyougoneshoppingrecently?2.      Whatwillyouputintoconsiderationifyouwanttobuyathing?3.      Doyouthinkifbrandisveryimporta