红豆男装企业分析

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1、红豆形象男装此物最愿相君春思多来采红。撷发豆红豆男装商品企划几，生枝南服工091。国李思影0910530120，2目录1.红豆男装简介·····································································································32.红豆男装内外部环境分析···················································································52-1企业外部环境分析··

2、·····················································································52-1.1宏观环境分析······················································································52-1.2国内男装行业分析···············································································102

3、-1.3主要竞争对手分析··············································································132-2企业内部环境分析·······················································································142-2.1企业概况··············································································

4、···············142-2.2企业文化·····························································································162-2.3品牌定位·····························································································173.2012男装流行趋势··········································

5、··················································194.红豆男装2012春夏新风尚··················································································234-12012春夏新品企划······················································································244-1.1设计理念··················

6、···········································································254-1.2产品品类·····························································································264-1.3产品推广·························································································

7、····274-1.4营销渠道·····························································································285.红豆愿景············································································································293红豆最相思每一个品牌的背后都有一个故事，这就是品牌的灵魂“红豆生南国，春来20多年前，红豆集团就在国内注

8、册发几枝。愿君多采撷，此了“红豆”商标，并在全球近60多个国家物最相思。”唐朝大诗人和地区注册