《红豆男装企业分析》PPT课件.ppt

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1、红豆形象男装此物最愿相君春思多来采红。撷发豆红豆男装商品企划几，生枝南服工091。国李思影0910530120，2目录1.红豆男装简介·····································································································32.红豆男装内外部环境分析················································································

2、···52-1企业外部环境分析·······················································································52-1.1宏观环境分析······················································································52-1.2国内男装行业分析················································

3、·······························102-1.3主要竞争对手分析··············································································132-2企业内部环境分析·······················································································142-2.1企业概况···························

4、··································································142-2.2企业文化·····························································································162-2.3品牌定位·················································································

5、············173.2012男装流行趋势····························································································194.红豆男装2012春夏新风尚··················································································234-12012春夏新品企划······························

6、························································244-1.1设计理念·····························································································254-1.2产品品类···························································································

7、··264-1.3产品推广·····························································································274-1.4营销渠道·····························································································285.红豆愿景············································

8、································································293红豆最相思每一个品牌的背后都有一个故事，这就是品牌的灵魂“红豆生南国，春来20多年前，红豆集团就在国内注册发几枝。愿君多采撷，此了“红豆”商标，并在全球近60多个国家物最相思。”唐朝大诗人和地区注册