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1、BusinessProjectPlanName：HappyEatingArea：CateringCreators：Contact：CONTENTSⅠ. Introduction……………………………………………………………..(1)Ⅱ. Market…………………………………………………………………..…(２)(1).Place………………………………………………………………….....(２)(2).Price………………………………………………………………….....(２) (3).Promotion……………………………………………………………..(３) (4)Prod
2、uctandservice……………………………………………….(３)Ⅲ.FinancialPlan……………………………………………………………..(４) (1).Thebalancesheet(AppendixⅠ) (2).Theincomestatement(AppendixⅡ)Ⅳ.Operation……………………………………………………………….…(５) (1).Strengthandopportunity…………………………………..(５) (2).Weaknessandthreaten……………………………………..(６)Ⅴ.Conclusion……………………
3、…………………………………….…….(7)Ⅰ.Introduction: Theaimofthisprojectistodescribetheoverallplanofrestaurantandanalysefeasibilitiesfrommarketing,financialandoperation.Formarketing,thesiteselectionisnearschoolandthepricecannotsettoohigh.Themethodsofpromotionarevariety,productandservicecanbehighqualityand
4、satisfied.Aboutfinancial,questionnairesaresenttosurveytargetgroups,certainfiguresareworkedouttomakebalancesheetandincomesheetthroughinvestigation.Finally,SWOTistakenintoconsideration,includingstrength,weakness,opportunityandthreaten.Nowadays,withtheimprovementoflivingstandard,peoplebeginsto
5、persuethequalityoflife,especiallythosestudentswholearnsatschoolfarawayfromhome.Underthissituation,openingarestaurantisagreatbusinessopportunity.Actually,HappyEatingisabusinesswithsmallcapital.Thepurposeistoprovidehighqualityandsatisfiedservicetowarmstudents’living.9Ⅱ.Market:CustomersofHappy
6、Eatingarecomprisedoftwotargetgroups:(a).Students(b).Teachingandadministrativestaffs1.Place:OurrestaurantislocatedaroundAnyangInstitudeOfTechnologywhereistheuniversitytownwithhighpeopleflowsarea.Meanwhile,consideringtherestaurantisthebusinesswithasmallcapital,therentnearschoolisrelativelyche
7、ap.Ontheonehand,thesiteselectionremainsstablecustomers.Ontheotherhand,itdoesnotneedhighcapitalinvestment.Accordingtothequestionnaires,78%ofstudentsoftenchoosecanteenorrestauranttohavemeals,Itshowsthattherestauranthasabrightmarketprospective.2.Price:9Beca
