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1、ProjectPlanName:YizhiXuOPL-GROUP6IFABO1STUDENTNUMBER:501360ROLE:ProjectmanagerContent1.0Backgroundinformation1.1Caseoverview1.2Currentsituation2.0Objectivesandproblemsdefinition2.1Objectives2.2Problemsdefinition2.3Newstrategy2.4Mission2.5Vision2.6Commission2.7Projectdeliverables3.0Projectacti
2、vities3.1Groupconstitute3.2Projectscope3.3Projectpreconditions3.4Intermediateproductsandoutcomes4.0ProjectOrganization4.1Personaldata4.2Qualitycontrol4.3Costandbenefits4.4Riskanalysis1.0Backgroundinformation1.1CaseoverviewMímisbrunnrwasfoundedin1967inSwedenbyAndersSjöbergandhistwooldestsons,V
3、ilgotandIngvar,inSkinnskatteberg,Sweden.Fromthefamilylegend,heknewthattherewasaspringwhichcouldprovideSjöbergfamilyownedforgenerationswithhotwaterforhealing.Butitwasonlyin1967thatherealizeditmightbepeoples'lives.Hestartedathisneighborsbottlingwaterandwalksintosupermarketsinthearea.Henoticedth
4、atpeopleenjoyedthetherapeuticeffectofthewaterandthenumbergrewnationwidetillhepossesseda0.6%marketsharein2009.TheDanesbelievedinthetherapeuticeffectoftheMímisbrunnrwaterandpreferedtodrivingalongwayforit.ThisfactlightedupasparkinAndersandhedecidedtostartmakeabusinesswithDanmarkandprovideDanishw
5、iththemiraculoushealingwaterneartheborder.1.2CurrentsituationThewaterofMímisbrunnrABispumpedfrom1,500metersdepth,andthecompanybelievestheirwateristherapeuticforpeople.TheynameaftertheirbottlewaterJOLA,whichisoneofVALKYRIES.Theyhavefoursizesofbottle-0.3L,0.5L,1Land1.5L.Andthewaterfromthesource
6、isbeingtransportedviaaclosed-pipesystemtotheproductionsite,andtheprocessisnotcomplexbecausetheyalsoprovidesparklingwaters.Theyneedtocleanthemachineagainaftersparklingwaterbottling.Thecompanyowns122employees,8keymanagers,8supervisors,5sub-supervisors,9specialists,28skilledpositionsandtherestof
7、employeessemi-skilledpositions.However,MímisbrunnrAB'sprofitsarefluctuatingallthetime.Comparedtheprofitof2010to2011,ithasabigloss.Theycouldnotfindthecoreissue,thus,xxgrouptakesthisprojectandhelpsMímisbrunnrABoperatebetter.2.0Objectivesandprob
