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1、广告管理条例施行细则(颁布时间)20041130(实施时间)20050101国家工商行政管理总局令第18号DetailedImplementationRulesfortheRegulationontheAdministrationofAdvertisingOrderoftheStateAdministrationforIndustryandCommerceofPeople'sRepublicofChinaTherevisedDetailedImplementingRulesfortheRegulationontheAdministrationofAdvertising,w
2、hichwereadoptedattheexecutivemeetingoftheStateAdministrationforIndustryandCommerce,arepromulgatedherebyandshallgointoeffectasofJanuary1,2005.DirectorGeneral：WangZhongfuNovember30,2004Article1ThepresentDetailedImplementingRulesareformulatedinaccordancewiththeprovisionsofArticle21oftheRegul
3、ationontheAdministrationofAdvertising(hereinafterreferredtoastheRegulation).Article2TheadministrativescopeasprescribedinArticle2oftheRegulationshallinclude:(1)advertisementsthatarepublishedinnewspapers,periodicals,books,directories,etc.;(2)advertisementsthatarebroadcastonradioortelevision
4、orshowninfilms,videos,slideshows,etc.;(3)advertisementsmadebywayofroadsigns,neonlights,electronicdisplayboards,showwindows,lanterns,walls,etc.byusingthebuildingsorspaceofstreets,publicsquares,airports,stations,wharves,etc.,;(4)advertisementsthataredisplayedorpostedinsideoroutsidesuchplace
5、sastheatres,stadiums,culturalcenters,exhibitionhalls,hotel,restaurants,pleasuregrounds,marketplaces,etc.;(5)advertisementsthataredisplayed,drawnorpostedonautomobiles,vessels,airplanesorothervehicles;(6)varioustypesofadvertisingpropagandamaterialswhicharesentbymail;(7)advertisingpropaganda
6、madebymeansofgivingcomplimentaryobjects;(8)advertisementsthatarepublished,broadcasted,displayedorpostedbyothermediaormeans.Article3Anyenterprisethatappliesfortheapprovaltoengageinadvertisingbusiness,inadditiontomeetingsuchconditionsasenterpriseregistrationetc.,shallalsomeetthefollowingcon
7、ditions:(1)Havingestablishedaninstitutionresponsibleforthemarketsurveyandhavingtherelevantspecializedpersonnelthereof;(2)Havingmanagerialpersonnelwhohavegoodknowledgeofadvertisingadministrativelegislationandthepersonnelwhoareabletoundertakethedesign,productionandedi
