网络对传统媒体的冲击

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1、Network'simpactontraditionalmedia.Withtherisingofthenetworkmedia,fiercemediacompetition,advertisingmarketchanging,mediatechnologyinnovatingandreader'schangingpsychologically,andaseriesofdeepreason,thetraditionalmediaenvironmentisimpacted,andthewayofacceptingtheinformationischanged

2、aswell.Inthefaceofthenewmediaenvironment,thenewspapermarketisfacingacomplicatedstructuralchange.Thetraditionalmanagementmodeischockedbythenewmediaenvironment.Contents:1Impactperformance2Advantagesanddisadvantages3Measurestothissituation4DevelopmenttrendImpactperformanceAlthoughthe

3、developmentofNetworkMediadidn’treplacenewspapers,thenewspaperhasbeenaffectedtosomeextent.Therearesomecaseswhichcanproveit.forexampleTwo:Thenewspapercirculationdeclineone:ThetimeofreadingnewspapersreduceThree:ThenumberofpeoplewhobuythenewspapersdeclineFour:Theinternetadvertisingfro

4、ntalisrisingyearbyyearFornetworkmediatothenewspaperimpact,wecanmakeananalysisfromthefollowingseveralaspects.One:TheinfluenceoftheconsumermarketTwo:TheinfluenceofNewspractice（新闻实践）①Thetraditionalnewspapernewsmonopolypositionisbroken（报纸对新闻的垄断地位）②theimpactofthenewsmechanism（新闻机制）③the

5、spreadofthenewsregionalisbroken（新闻的地域分割）Asoneoftheoldestformsofmasscommunication,newspaperhasalwaysbeenstrugglingtomeetthechallengeofnewmedia,firstradio，thentelevision，andnowtheinternet.Comparedwithotherformsofmedia，newspaperhavedisadvantagesinconvenientdelivery，highsubscriptionfe

6、es，deadlinelimit，lackofinteractionandpoorervisualeffect.Newspapersenjoyalongerhistoryandoftencomeoutdailywithmorereliablenewsandinformation.Theycanbecarriedandreadalmostanywhereyoulike.Somanypeoplelikereadingthem.Buttheycanonlycontaintextsandphotos.AdvantagesanddisadvantagesForPow

7、erPoint97-2010NewspaperInternetHistoryalongerhistoryquitenewandpopular,ResourcereliablenewsandinformationsomeofthemarenotofgoodqualityContentonlycontaintextsandphotos.butalsoaudiosandvideosPaymenthighsubscriptionfeesFreeInteractionlackofinteractionInteractionatanytimeupdatecomeout

8、dailyupdatedfromtimetotimeHereisa