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战略经济(竞争分析)12-长期竞争优势

战略经济(竞争分析)12-长期竞争优势

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时间：2019-06-01

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1、EconomicsofStrategyBesanko,Dranove,ShanleyandSchaefer,4thEditionChapter12SustainingCompetitiveAdvantageSlideshowpreparedbyRichardPonarulCaliforniaStateUniversity,ChicoSustainingCompetitiveAdvantageInaperfectlycompetitivemarket,pricecompetitionwillensurethatcompetitiveadva

2、ntagewillnotbesustainedEvenwithoutperfectcompetition,sustainingcompetitiveadvantageisnoteasyRivalscanimitateasuccessfulfirm’sproductsorneutralizethefirm’sadvantagethroughnewtechnologies,productsandbusinesspracticesSustainingCompetitiveAdvantageSomefirmshavebeensuccessfu

3、linsustainingtheircompetitiveadvantage(Coca-Cola,DellComputers)Othershaveallowedtheircompetitiveedgetoerodeunderpressurefromtheircompetitors(Dominick’sPizza,SiliconGraphics)PerfectCompetitionandCompetitiveAdvantageInaperfectlycompetitiveindustrywherefirmsarepricetakers,c

4、ompetitiveadvantagedoesnotexistEvenwhentheproductisnothomogenous(andvariesonacost-qualitycontinuum),dynamicsofperfectcompetitioncanworkThePerfectlyCompetitiveDynamicThePerfectlyCompetitiveDynamicTheefficientfrontieristhetheoreticalboundarythatnofirmcancrossFreeentryandc

5、ostlessimitationwillforceallthefirmstomovetothetangencypointandtheeconomicprofitwillbezeroSustainabilitywithMonopolisticCompetitionInmonopolisticcompetition,firmssellhorizontallydifferentiatedproductstoconsumerswhodifferintheirtastesEachsellerfacesadownwardslopingdemandc

6、urveduetoproductdifferentiationandsetsthepriceabovemarginalcostSustainabilitywithMonopolisticCompetitionEntrantscanslightlydifferentiatetheirproductsfromtheincumbents’andcreatetheirownnicheFreeentrywillcutintothemarketshareoftheincumbentsandmaketheeconomicprofitbecomezer

7、o(whileprice>marginalcost)ProfitabilitycannotbesustainedunlessentryisdeterredThreatstoSustainabilityRegardlessofMarketStructureEvenwhenincumbentscandeterentry,powerfulsuppliers/buyerscanthreatenprofitabilityregardlessofmarketstructureSometimesgoodperformancemaybesimplyd

8、uetoluckandovertimeprofitsregresstothemeanEffectofCompetitiveForcesonProfitabilityEntry,

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