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1、TheEvolutionofHRMetricsatLimitedBrandsDennisArmstrongVicePresident–EnterpriseIntegrationCEOHRMetricsandAnalyticsTeleconferenceNovember22nd,2004Overview•Describetheevolutionofthecompanytoprovidethecontextforourfocusonmetricsingeneral•Providesomehistoryonthedevelop
2、mentofHRmetrics–Whatworked–Whatdidnot•DiscussnextstepsintheevolutionofHRmetrics11/16/2004USCCEOpresentation-HRMetrics21LimitedBrandsInc.“AFamilyoftheWorld’sBestFashionBrands”•Specialtyretailerofapparel,intimateapparelandpersonalcareandbeautyproducts•Portfolioofbr
3、andsincludes:Victoria’sSecretStoresBathandBodyWorksExpressVictoria’sSecretBeautyHenriBendelLimitedStoresVictoria’sSecretDirect•Approximately$8.9billioninsalesin2003•Over4,000storesintheU.S.11/16/2004USCCEOpresentation-HRMetrics3DevelopmentalPhasesofLimitedBrands•
4、EntreprenurialPhase:1963-1981–TheLimitedopensfirststorein1963atKingsdaleMallinColumbus,Ohio–RapidexpansionofLimitedStores–Initiatedfirsttestofnewconcept:Express–Strongfocusongrowthandresults•VentureCapitalPhase:1981-1995–Growthandacquisitionphase–Acquired:LaneBry
5、ant,Brylanes,Victoria’sSecretStores,Victoria’sSecretCatalogue,HenriBendel,LernerStores,AbercrombieandFitch–Createdandgrew:LimitedToo,BathandBodyWorks,Victoria’sSecretBeauty,Structure,IPOforIntimateBrandsInc.(VSS,VSC,VSBandBBW)–Createdindependent,autonomousand(int
6、ernally)competitivebrands•BrandGrowthPhase:1995-????–Stockhita“wall”inthelate1980’sandearly1990’s;increasingexternalcompetition–Developednewbusinessmodel:Brands,Talent,Capabilities–Initiatedportfolioandrestructuredthebusiness:beautyandpersonalcare,intimateapparel
7、andapparel(apparelaccountsforonly30%vs.70%)–Oneenterprisefocusedon:growingcompellingbrands,leveragingopenmarketinnovation,buildingcapabilitiesandspeedinallwedo11/16/2004USCCEOpresentation-HRMetrics42EvolutionoftheCompanyCreatedaCultural“DNA”PredisposedTowardAnaly
8、tics•Merchantmindset:–Patterning:theplanforthesystematiccollectionandsynthesisofinformationonevolvingfashiontrendsandofferingsbycompetitors–CompetitiveIntellig
