英语店面经营要点

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1、英语店面经营要点GCCSMBChannelPlanning&OperationAgendaPhasingPlanDriveSalesProductivityBuildUpTeam&DriveOperationExcellenceReinventSales&MarketingStrategyBackupGCCSMBChannelPlanning&OperationPhasingPlanReinventSales&MarketingStrategyBuildUpTeam&DriveOperati

2、onExcellenceDriveCenterSalesProductivityPhaseIPhaseIIPhaseIIIGCCSMBChannelPlanning&OperationDriveSalesProductivityMaximizeleadsusageDrivemoreleadsExtendServiceDriveSalesProductivityIncentivePlanAccessoriesImprovesellingskillGCCSMBChannelPlanning&Operati

3、onLeadsAnalysisAndImprovementProposal3rdPartyPromotersLevel1SalesProvideleadsServeLeadsViaLeadsCustomerRecommendationOpportunityTelemarketingOutboundLevel1SalesCustomerDirectVisitClosethedealValidLeadsandonlineleadsLevel2SalesOutboundOfflineAPPLeadsLeve

4、l2SalesServeCustomerOpportunity1.WorkoutspecialincentiveplanforofflineleadsLevel2SalesClosethedeal2.EvaluateofflineleadsCloseRateperformance3.Monitorandimproveofflineleadseffectiveness4.ConsidertosetupdedicatedsalesteamforofflineleadsGCCSMBChannelPlanni

5、ng&OperationKeyInitiativesForLongTermDevelopmentSalesForceBuildUpOperationMarketingExcellencePromotionDifferentiationTeachingQualityGCCSMBChannelPlanning&OperationBuildUpTeam&DriveOperationExcellenceBuildUpTeam-Clarifyandconfirmroleandresponsibilities-

6、Understandmember’sweakness&strength-Providetrainingsoncompetencyimprovement-Careaboutmember’scareerpathandinterest-Fosteranopen,positiveandcooperativeenvironment-LeadperiodicteambuildingorothercreativeactivitiesforhighmoraleandteamspiritDriveOperationE

7、xcellence-Setupoperationstandardsandbestpracticepool-OptimizeoperationprocessanddisseminateBPIculture-Delivertrainingsandre-trainingsbasedonexecutionaudit-SetupBMSsystemtotrackandmonitoroveralloperationmetrics-ProcessAutomationGCCSMBChannelPlanning&Oper

8、ationReinventSales&MarketingStrategy着眼于中国少儿及家长心理、行为，研发中西结合优质教学方案借鉴竞争对手经验，融合自身特点为客户提供优质服务创造价值从管理到营销着力体现差异化、专业化，塑造优异品牌形象与相关行业进行跨行业强强联合，增强品牌知名度及扩大交叉销售机会进入早教行业，预先培育市场，开发早教课程，主要是听说材料，简单，且专业，免费发放给学员家长，培养未来学生市场。让学生自然进入学校，让学校自然进入家庭。