波士顿咨询顾问公司服务模式的启

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1、波士顿咨询顾问公司服务模式的启示南洋林德年终会议2002年2月1日北京南洋林德投资顾问有限公司AGENDABCG’sAchievementsBCG’sStrategicServiceVision(SSV)BCG’sDilemmainChinaHinttoNeolinde北京南洋林德投资顾问有限公司GROWNBYGREATPEOPLEWITHGREATMIND19632consultingstaff1officeinBoston?$company20002,370consultingstaff50officesworldwideBillion$company北京南洋林德投资顾问有限公司HIGHL

2、YINTEGRATEDSTRATEGICSERVICEVISION(SSV)TargetMarketSegment“Tohelptheworld’sbestorganizationsmakeadecisiveimpactontheirdirectionandperformance”2.ServiceConcept3.OperatingStrategyClientscomefirstWorkingwithclientsRespectindividualsWorkingasateamThestrategicperspectiveExpandingtheArtofpossible4.ServiceD

3、eliverySystemInsightImpactTrust北京南洋林德投资顾问有限公司BELIVEINVALUECREATIONBYINTELLECTANDCREDIBILITYInsightImpactTrustInsightClearunderstandingoftheinnernatureofsomespecificthingImpactPowerofanevent,idea,etc.toproducechangesTrustConfidenceinthehonesty,integrity,reliabilityetc.ofanotherpersonandthing北京南洋林

4、德投资顾问有限公司NOTONLYTALKTHETALKBUTALSOWALKTHEWALKMostimportantelementsQualityandcostcontrolInvestment“Happy”employee“Happy”clientWOM,relationshipmarketingandclientdevelopmentSelfselectionprocessEvaluationandfeedbackBillabilityandutilizationmanagementTieroneInvestmentonclientRecruitingandtrainingTospa

5、rkthebreakthroughideasforourclients,businessenterprisesandsocietyatlargeToinspiretheverybestpeoplewithunparalleledopportunitiesforprofessionalandpersonalgrowththerebyforgingalifelongbond北京南洋林德投资顾问有限公司NITTY-GRITTYMUSTSUPPORTTHEGLAMORStaffingCaseteammanagementKnowledgemanagementsystemStrategicinstitu

6、tionResearchProductionOthersupportfunctionsProfitabilitymanagement北京南洋林德投资顾问有限公司STILLAPARADOXINCHINAClientLowpurchasingpowerUnsophisticated/”Fundamental”problemsBCGHighcostAdvantageinsolvingmarketorientedcomplexity北京南洋林德投资顾问有限公司WHATSHOULDBEOURSSV?TargetMarketSegmentWhomarewegoingtoserve?Onwhat?In

7、whatmanner?ServiceConceptImportantelementsHowshoulditbeperceived?Effortssuggestedintermsof:Servicedesign?Servicedelivery?Marketing?OperationStrategyMostimportantelements?Investmentfocus?Qualityandc