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ID:39800615
大小:355.31 KB
页数:16页
时间:2019-07-11
《波士顿咨询顾问公司服务模式1》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、波士顿咨询顾问公司服务模式的启示南洋林德年终会议2002年2月1日北京南洋林德投资顾问有限公司AGENDABCG’sAchievementsBCG’sStrategicServiceVision(SSV)BCG’sDilemmainChinaHinttoNeolinde北京南洋林德投资顾问有限公司GROWNBYGREATPEOPLEWITHGREATMIND19632consultingstaff1officeinBoston?$company20002,370consultingstaff50officesworldwideBillion$company北京南洋林德投资顾问有限
2、公司HIGHLYINTEGRATEDSTRATEGICSERVICEVISION(SSV)TargetMarketSegment“Tohelptheworld’sbestorganizationsmakeadecisiveimpactontheirdirectionandperformance”2.ServiceConcept3.OperatingStrategyClientscomefirstWorkingwithclientsRespectindividualsWorkingasateamThestrategicperspectiveExpandingtheArtofposs
3、ible4.ServiceDeliverySystemInsightImpactTrust北京南洋林德投资顾问有限公司BELIVEINVALUECREATIONBYINTELLECTANDCREDIBILITYInsightImpactTrustInsightClearunderstandingoftheinnernatureofsomespecificthingImpactPowerofanevent,idea,etc.toproducechangesTrustConfidenceinthehonesty,integrity,reliabilityetc.ofanothe
4、rpersonandthing北京南洋林德投资顾问有限公司NOTONLYTALKTHETALKBUTALSOWALKTHEWALKMostimportantelementsQualityandcostcontrolInvestment“Happy”employee“Happy”clientWOM,relationshipmarketingandclientdevelopmentSelfselectionprocessEvaluationandfeedbackBillabilityandutilizationmanagementTieroneInvestmentonclie
5、ntRecruitingandtrainingTosparkthebreakthroughideasforourclients,businessenterprisesandsocietyatlargeToinspiretheverybestpeoplewithunparalleledopportunitiesforprofessionalandpersonalgrowththerebyforgingalifelongbond北京南洋林德投资顾问有限公司NITTY-GRITTYMUSTSUPPORTTHEGLAMORStaffingCaseteammanagementKnowle
6、dgemanagementsystemStrategicinstitutionResearchProductionOthersupportfunctionsProfitabilitymanagement北京南洋林德投资顾问有限公司STILLAPARADOXINCHINAClientLowpurchasingpowerUnsophisticated/”Fundamental”problemsBCGHighcostAdvantageinsolvingmarketorientedcomplexity北京南洋林德投资顾问有限公司WHATSHOULDBEOURSSV?TargetMar
7、ketSegmentWhomarewegoingtoserve?Onwhat?Inwhatmanner?ServiceConceptImportantelementsHowshoulditbeperceived?Effortssuggestedintermsof:Servicedesign?Servicedelivery?Marketing?OperationStrategyMostimportantelements?Investmentfocus?Qualityandc
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