波士顿的管理咨询工具

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1、ManagementTools2001-GlobalBCTwoCopleyPlaceBoston,Massachusetts02116(617)-572-2000darrell.rigby@bain.comJune2001iOverthepastdecade,executiveshavewitnessedanexplosionofmanagementtoolsandtechniquessuchasOne-to-OneMarketing,TQM,andBenchmarking.Theterm“managementtool”nowencompassesabroadspectrumofap

2、proachestomanagement–fromsimpleplanningsoftware,tocomplexorganizationaldesigns,torevisedphilosophiesofthebusinessworld.iManyofthesetoolsofferconflictingadvice.Onemaycallforkeepingallyourcustomerswhileanotherwilladviseyoutofocusonlyonthosethataremostprofitable.iAllofthesemanagementtoolshaveoneth

3、ingincommon:Theypromisetomaketheirusersmoresuccessful.Andbeleagueredmanagers–strugglingtodemonstratethattheycanadapttorapidchangeinanincreasinglycompetitiveworld–haveturnedtomanagementtoolsinunprecedentednumbers.AnExplosionofManagementToolsiABCiPay-for-PerformanceiSelf-DirectedTeamsiMBOiCustome

4、rSatisfactionMeas.iStrategicPlanningiTQMiVisioningiMergerIntegrationTeamsiJITiCoreCompetenciesiBalancedScorecardiOVAiBaldridgeAwardiBenchmarkingiSVAiMicro-MarketingiLifeCycleAnalysisiCPRiMRPIandMRPIIiPermissionMarketingiSPCiTechnologyS-CurvesiScenarioPlanningiVirtualTeamsiDelphiTechniqueiGrowth

5、StrategiesiReengineeringiGungHo!iOne-to-OneMarketingiMassCustomizationiISO9000iLearningOrganizationsiSystemDynamicsi7-SsiDataMiningiCreativeDestructioni6-SigmaiContinuousImprovementiConcurrentEngineeringi5-ForcesiValueChainAnalysisiZero-BasedBudgetsi4-PsiNominalGroupTechniqueiPIMSAnalysisi3-Csi

6、ConjointAnalysisiQualityCirclesi2x2MatricesiCompetitiveGamingiMarketDisruptionAnalysisi1-MinuteManagingiCustomerRetentioniPortfolioAnalysisi0-DefectsiGroupwareiExperienceCurvesiCRMiPsychographicsiMissionandVisionStmts.iStrategicAlliancesiLoyaltyManagementiCycleTimeReductioniCorporateVenturingiS

7、erviceGuarantees1iKeepingupwiththesetechniquesanddecidingwhichonestouseisbecominganessentialpartofeveryexecutive’sresponsibilities.Unfortunately,therehasbeenlittleobjectiveevidenceonwhethertoolusageisgoodorbad,orwhichtoolshaveprod