How to Use Facebook for Business 2011_HubSpot Ebook

《How to Use Facebook for Business 2011_HubSpot Ebook》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、HowtoUseFacebookforBusiness:AnIntroductoryGuideGettingStartedWithFacebooktoAchieveBusinessGoals2HowtoUseFacebookforBusinessTableofContentsSection1:IntroductiontoFacebook3Welcome4WhatIsFacebook?5WhyYouShouldCare5FacebookVocabulary6BusinessGoalsforUsingFacebook7Section2:SettingUpYourFacebookPro

2、file8Personalvs.BusinessAccounts9ATouroftheFacebookUserHomepage11Step1:SignUpforFacebook12Step2:EditYourProfile12Step3:JoinNetworks14Step4:ConnectWithFriends14Step5:ShareContent&Information15Step6:UseApplications16PrivacySettings17Section3:UsingFacebookforBusiness19HowtoSetUpaBusinessPage20How

3、toPromoteYourPage22FacebookGroupsvs.BusinessPages24HowtoSetUpaGroup25HowtoAdvertiseonFacebook25UnderstandingFacebook‟sEdgeRankAlgorithm29FacebookMarketingBestPractices30HowtoMeasure&AnalyzeYourFacebookPresence33Conclusion&AdditionalResources35TweetThisEbook!TweetThisEbook!3HowtoUseFacebookfor

4、BusinessSection1:IntroductiontoFacebookTweetThisEbook!TweetThisEbook!4HowtoUseFacebookforBusinessWelcomeAtthispoint,youhaveheardofsocialmediaandinboundmarketing.Maybeyou‟veexperimentedwithTwitterandcheckedoutyourkids‟Facebookprofiles,andyoucanseethevalueforcollegestudentswhowanttomakesurethey

5、‟reallatthesamebaronSaturdaynight.Butwhydoesanyofthismattertoyouoryourbusiness?Socialmediaandinboundmarketingareincreasinglyimportantassetsforbusinessestogetfoundbyandengagewithpotentialbuyersontheweb.Thinkaboutthewayyoufindinformationaboutproductsandservices–areyouwatchingTVads?Goingthroughyo

6、urjunkmail?Orareyouconsultingasearchengineorafriend?PeoplehavegottenbetterandbetteratignoringmarketingmessageswithDVRs,callerID,andspamfilters.InsteadtheyvisitGoogleandsocialnetworksforanswerstotheirquestions.Thequestionforyouis,willyoubetheretoanswerit?Facebookisnotaneviltime-waster,acommunit

7、yjustforyoungergenerations,norisitirrelevantformarketers–evenB2Bfolks.Rather,Facebookisatoolforconnectingpeoplewiththosearoundthem.And,aswithanysocialmediatool,marketershaveanopportunitytouseFacebooktoexpandtheironlinefootprintanddirect