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ID:37815419
大小:1.82 MB
页数:35页
时间:2019-05-31
《How to Use Facebook for Business 2011_HubSpot Ebook》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、HowtoUseFacebookforBusiness:AnIntroductoryGuideGettingStartedWithFacebooktoAchieveBusinessGoals2HowtoUseFacebookforBusinessTableofContentsSection1:IntroductiontoFacebook3Welcome4WhatIsFacebook?5WhyYouShouldCare5FacebookVocabulary6BusinessGoalsforUsingFacebook7Section2:SettingUpYourFacebookPro
2、file8Personalvs.BusinessAccounts9ATouroftheFacebookUserHomepage11Step1:SignUpforFacebook12Step2:EditYourProfile12Step3:JoinNetworks14Step4:ConnectWithFriends14Step5:ShareContent&Information15Step6:UseApplications16PrivacySettings17Section3:UsingFacebookforBusiness19HowtoSetUpaBusinessPage20How
3、toPromoteYourPage22FacebookGroupsvs.BusinessPages24HowtoSetUpaGroup25HowtoAdvertiseonFacebook25UnderstandingFacebook‟sEdgeRankAlgorithm29FacebookMarketingBestPractices30HowtoMeasure&AnalyzeYourFacebookPresence33Conclusion&AdditionalResources35TweetThisEbook!TweetThisEbook!3HowtoUseFacebookfor
4、BusinessSection1:IntroductiontoFacebookTweetThisEbook!TweetThisEbook!4HowtoUseFacebookforBusinessWelcomeAtthispoint,youhaveheardofsocialmediaandinboundmarketing.Maybeyou‟veexperimentedwithTwitterandcheckedoutyourkids‟Facebookprofiles,andyoucanseethevalueforcollegestudentswhowanttomakesurethey
5、‟reallatthesamebaronSaturdaynight.Butwhydoesanyofthismattertoyouoryourbusiness?Socialmediaandinboundmarketingareincreasinglyimportantassetsforbusinessestogetfoundbyandengagewithpotentialbuyersontheweb.Thinkaboutthewayyoufindinformationaboutproductsandservices–areyouwatchingTVads?Goingthroughyo
6、urjunkmail?Orareyouconsultingasearchengineorafriend?PeoplehavegottenbetterandbetteratignoringmarketingmessageswithDVRs,callerID,andspamfilters.InsteadtheyvisitGoogleandsocialnetworksforanswerstotheirquestions.Thequestionforyouis,willyoubetheretoanswerit?Facebookisnotaneviltime-waster,acommunit
7、yjustforyoungergenerations,norisitirrelevantformarketers–evenB2Bfolks.Rather,Facebookisatoolforconnectingpeoplewiththosearoundthem.And,aswithanysocialmediatool,marketershaveanopportunitytouseFacebooktoexpandtheironlinefootprintanddirect
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