广告策划与文案写作

《广告策划与文案写作》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、《广告策划与文案写作》教学大纲姚广宜编写新闻专业课程教学大纲目录前言.......................................................................................................................................................918第一章广告概述.......................................................

2、............................................................................919一、什么是广告？...................................................................................................................919二、广告的本质......................................

3、.................................................................................919三、广告的分类.......................................................................................................................919四、广告的功能与作用...........................

4、................................................................................920复习与思考题...........................................................................................................................921拓展阅读书目.............................

5、..............................................................................................921第二章广告发展简史...........................................................................................................................922一、古代广告............

6、...............................................................................................................922二、近代广告...........................................................................................................................922三、现代

7、广告...........................................................................................................................923四、现代广告的未来发展.......................................................................................................923复习与思考

8、题...........................................................................................................................923拓展阅读书目.....................................................................................................................