公众舆论与大众传媒

《公众舆论与大众传媒》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、PublicopinionandMassmediaPART1:ConceptionofpublicopinionPART2:Relationshipbetweenmassmediaandpublicopinion——howdoesmassmediameasurepublicopinion——howdoesmassmediainfluencepublicopinionPART3:ProblemsofthesupervisionofpublicopinionPART4:WaysofmanagingpublicopinionConceptionPublicopin

2、iontheideasorattitudesmostpeopleholdaboutanissueorapersonCharacteristicsDirection:PositiveorNegativeIntensity:StrongorIndifferentStability:FirmorHesitatingRelationshipHowispublicopinionmeasured?PollsElectionsInterestgroupsMassmedia……massmediaTelevision,radio,newspapers,magazines,reco

3、rdings,movies,andbooksarecalledmassmediabecausetheycommunicatebroadlytomassesofpeopleHowdoesmassmediameasurepublicopinion?Massmediaareconsideredasanimportanttooltomeasurepublicopinion.Incaseoftheentertainmentchannels,publicvotingforrealityshowslikesupervoicegirlexplainstheimportanceg

4、ivenforpublicopinion.Incaseofmovies，theviewsoftheaudiencewhichisinstrumentalinthesuccess/failureofamovie.IncaseoftheWorldWideWebortheInternet,thewebsiteswerealreadyusingthepublicpollsTheriseofbloggingandpublicforumshaspavedwaytoincreasedexposuretopublicopinions.MassmediainfluencePubl

5、icOpinion——Guidingpublicopinion——ShapingpublicopinionThecandidatespaymoreTVandmediaexposurehavemoreinfluenceonpublicopinionandthuscanreceivemorevotes.Afterthe911,themediaexposedOsamaguiltyfortheattackastheyweretoldbytheauthorities.Thisshapedthepublicopiniontosupportthewaronterrorism,

6、thesamehappenedwiththewaronIraq.ProblemsofthesupervisionofpublicopinionMisleadingpublicopinionsObstructingjudicialjusticeIgnoringthingsessenceMisleadingpublicopinionsObstructingthejudicialjusticeIgnoringthingsessenceInshort,therestillexistmanydeficienciesinmassmedia’sfunctionofguidin

7、gandsupervisingthepublicopinion.Whatshouldwedotosolvethoseproblems?WaysofmanagingpublicopinionMassmediashouldbeindependentfromgovernments,advertisersandpublictomakerealandimpartialjournalismThepublicContactwithdifferentmediatounderstandthedifferenttypesofmediacontent.Learntousethemed

8、iainacritica