WordoorBEC商务英语课程分享-Unit 3.1-Company Biography

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1、BECBusinessEnglish–PreliminaryUnit5CompanyBiographyBECBusinessEnglish-Preliminary/1Pupil'sBookBECBusinessEnglish–PreliminaryUnit5CompanyBiography5CompanyBiographyPreparationsheet1.Readthetextofpart1.Makesureyouunderstandtheunderlinedwords:PotentialQualityConventionPo

2、tentialQualityClientInspectionScheduleClientInspectionPlantSystemConfirmPlantSystemFactorySuitableAppointmentFactorySuitablePlacementPlacement2.Readthegrammar.Thinkofsentencesyoucouldmakewiththepastsimple.Thinkofwhatthepastsimpleisforthemissingwords.3.Readthedialogue

3、inpart4.Focusonthepastsimple.Makesureyouunderstandthesentencesandanynewwords.4.Preparethequestionsexerciseinpart5.Whatwouldyourdreamcompanybelike?2Pupil'sBookBECBusinessEnglish–PreliminaryUnit5CompanyBiographyPart1:VocabularyReadthefollowingarticleandmakesureyouknowt

4、heunderlinedwords(seebelow).Tip:youdon’tneedtoknowallthewordsinthetext!Ifitisnotunderlined,andyoudon’tknowit,trytounderstandthemeaningofthearticle.HistoryofAppleIn1971,twofriendsmadecomputers.Theydesignedtheirowndevices,butdidn’thaveenoughmoneytogopublic.Theynegotiat

5、edapartnershipwithadistributor.Iftheymade50computers,hewouldpurchasethem.Theyhadthesoftware,butnotthehardware.So,theyapproachedacreditmanagerandnegotiatedapartnership.Hegavethemtherawmaterialsandcomputerparts,andaftertheysoldonecomputertothedistributor,theygavehimhis

6、money.Theystartedtheirownbusinesswithoutsellingoneshare,andtheyhadagoodsupply.Theircomputersbecameverypopularandtheysawanopportunity.Withoutstaff,theyassembledthecomputersbythemselves.Theynamedthecompany‘Apple’.ThiswasbecausethebestcomputercompanyatthattimewasAtari,a

7、ndApplewasbeforeAtariinthephonebook.Theircompanies’locationwasinthegarageoftheirparents.TheirbusinessexpandeddramaticallyandtheystartedtheirfirstfranchiseinJapan.Becausetheymetcustomersneeds,theyincreasedtheirsalesveryquickly.Theywereauniquecompany.Now,theyhaveaveryl

8、argeworkforceandareoneofthemostfamouscompaniesintheworld.Thisshowshowfastanentrepreneurcanbecomesuccessful.Explaintoyourcoach;-What