商务英语课程课件Unit7.ppt

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1、UNIT建立商务关系7LearningObjectivesEstablishingbusinessrelationswithprospectiveclientsUnderstandingbusinessetiquetteWritinglettersforestablishingbusinessrelationsEstablishingBusinessRelations◆SpeakingTask◆Warm-upPractice◆ListeningTask◆Follow-upPracticeCONTENTS◆WritingTask◆ReadingTaskWarm

2、ing-upPracticeWeneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.Sure,that’llhelpusunderstandbetteraboutwhatweareaskedtodo.The_________ofbusinessrelationsisoneoftheimportant___________inthefieldofforeigntradeasaforeign-tradefirmneedsextensivebusiness________to______orex

3、panditsbusinessactivities._______mustnotonlydoeverythingpossibleto________theirestablishedrelationswithfirmshavingpreviousbusinessbutalsodevelopand______theirtradebysearchingfornew_______fromtimetotime.Tofindoutwhomafirmisdealingwith,informationis______throughdifferent______.Aftertha

4、t,lettersor_____shouldbesenttothepartiesconcernedtoexpresssimply,clearlyandconciselywhattheycan___orwhattheyexpectto___.1.EstablishingbusinessrelationsestablishmentundertakingsconnectionsmaintainTradersconsolidaterevitalizeconnectionsobtainablechannelscircularssellbuy2.Discussion1）Wo

5、rkinpairsorsmallgroupstoworkoutasmanychannelsasyoucanthatareassociatedwithestablishingbusinessrelations.tradefairBusinessChannelEstablishingBusinessRelationsNotransactionscanbeconducteduntilcontactshavebeenmadebetweentwoormorecompanies.Toestablishbusinessrelationswithprospectivedeale

6、rsisoneofthevitalimportantmeasuresbothforanewlyestablishedfirmandanoldonethatwishestoenlargeitsbusinessscopeandturnover.Businessrelationscanbeestablishedthroughthefollowingchannels:1)Banks;2)Tradedirectory;3)Chinesecommercialcounsellor’sofficeinforeigncountries;4)Businesshousesofthes

7、ametrade;5)Advertisements;6)Tradefairsandexhibitions;7)Chambersofcommerce;8)Introductionfrombusinessconnections;9)TheInternet.2）Ofallthechannels,whichdoyouthinkisthemosteffectiveone?Why?3）Whatwillyoudotomaintaintheestablishedrelations?4)Whyarepeoplestillwritingletterswhileit’ssoconve

8、nienttosendf