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1、Ourcountrysmallandmedium-sizedenterprisemarketingstrategyAbstract:Thispaperdiscussesthedefinitionofsmallandmedium-sizedenterprises,characteristicsandprinciplesofmarketing;thedevelopmentofsmallandmedium-sizedenterprisesandourcountrysmallandmedium-sizedenterprisemarketingpresentsi
2、tuation,analysisofChinasmallandmediumenterprisemarketingproblems;onthisbasis,putforwardfromsetsupthenewmarketingidea,theimplementationofjointmarketingstrategy,adoptscientificproductsandthepricestrategyandcarryoutthenetworkmarketingfouraspectsofimprovingourcountrysmallandmedium-s
3、izedenterprisemarketing,promotingthedevelopmentofsmallandmedium-sizedenterprisescountermeasures.Keywords:smallandmedium-sizedenterprisesMarketingstrategy1IntroductionWiththedevelopmentofeconomicglobalization,largeenterprises,largecompaniesespeciallyMulti-NationalCorporationisinc
4、reasing,themarketdominantposition.However,inthesebigcompaniestherestillexistalargenumberofsmallandmedium-sizedenterprises,intheeconomicdevelopmentandsociallifeplaysanirreplaceablerole。1.1Thedefinitionofsmallandmedium-sizedenterprisesForsmallandmedium-sizedenterprises,andtheabsen
5、ceofaclear,standardizeddefinitions.Indifferentcountriesorregions,eachwithadifferenceofeconomicprogressstateofaffairshavedifferentdefinitions,eveninthesamecountryorareaindifferentindustrieshavedifferentdefinitions,andwiththelevelofeconomicdevelopmentandconstantlyadjust.Fromworldw
6、ideinlightof,onthedefinitionofsmallandmedium-sizedenterprisescanbedividedintothefollowingtwocategories:oneistotaketheenterpriseobjectiveindexes,suchassales,employment,profits,totalassets,increasecapitalinvestment,whichisthemostfrequentlyusedemploymentandsales;anotheristherelativ
7、eshareindexasstandard,suchastheUnitedStateswillbeineachindustryaccountedfor90%ofthesmallscaleenterprisesortotalsalesaccountedfor75%oftheenterpriseisdefinedassmallandmedium-sizedenterprises.Inconclusion,differentcountriesandregions,inthedifferentstagesofdevelopment,forsmallandmed
8、ium-sizedenterpriseshavedifferentdefinition,ifi
