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1、AcknowledgmentsThanksforgivingmethischancetoachievethispaperandtomaketheconclusionformyfouryears’education.Throughwritingthispaper,IhavegainedmoreknowledgethanIexpected.Mysincerethanksareduetomysupervisor,Mr.ZhanJianhuaforhelpingmetoclarifymythoughtandsharpenmyth
2、inking.Here,Ialsowanttogivemythankstootherteachersandmyclassmateswhogavememuchhelp.Thankyou!AbstractTheChineseliquorshavealongandabundantculture,liquorsareboththematerial"confidant"andtheemotionalsupportofhumanbeings.Forthousandsofyears,witheverydynastybirth,thed
3、evelopment,prosperity,declineanddeathoftheliquorhistorylettheworldseetheculturalhistoryofthepast.Withtheimprovementofpeople'slife,liquorshasbeenanimportantgiftoffestivals,congratulations,celebrationandtheessentialspiritdrinksandembodiedtheuniquecustomsandcultureo
4、ftheChinesenation,whichaddsaharmoniousandhappyatmospheretopeople'slife.Inthispaper,EnglishtranslationofsomeChineseliquorbrandnamesareanalyzedbasedonSkopostheory,andtheresultssuggestedthatmostofthetranslationsareincompetent.AccordingtoSkopostheory,translatorsshoul
5、dadheretotheprinciplesofinformation，simplicityandaestheticsinthetranslationofChineseliquorbrandnames.Thatis,translatorsshouldadoptdifferenttranslationstrategiessuchasliteraltranslationandtransliterationtotranslatetheliquornamesaccordingtothefeaturesofdifferentliq
6、uorproducts.Keywords:Chineseliquorculture;liquorbrandnames;Skopostheory;translationstrategies;translationprinciples摘要中国酒文化渊源流长,酒是人们的物质“知己”，是人们的感情依托、生活伴侣。 几千年来，酒伴随历史，随着一个个朝代的诞生、发展、繁荣、衰败、灭亡，让世人看清人文历史的过去。随着人民生活水平的不断提高，酒已是过节、喜日祝贺、好友相聚、欢庆胜利必不可少的助兴饮品及精神伙伴，体现了中华民族特有的风俗文
7、化，给人们的生活增添了和谐和欢乐气氛。本文以德国功能派目的论为理论依据，对我国市场上部分白酒英文名进行了分析。对于白酒酒名这种特殊文本，译者在翻译时应当遵循信息原则、简洁原则及审美原则。根据不同酒名的具体特点，采取直译或意译等翻译策略。关键词：中国白酒文化;白酒商标名称；目的论，翻译策略，翻译原则ContentTOCo"1-3"huHYPERLINKl_Toc299851.Introduction1HYPERLINKl_Toc276282.TheConceptofChineseLiquorCulture1HYP
8、ERLINKl_Toc78643.TheuniqueculturalwordsformedunderChineseliquorculture2HYPERLINKl_Toc55004.SomeAspectsofChineseLiquorinLife2HYPERLINKl_Toc178324.1LiquorandN
