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1、AnalysisoftheculturalmarketingofChineseliquorAbstract:Culturalmarketingpromotestheconnotationofproductsthroughculture,andusesaseriesofmeans,suchasproductculturemarketing,brandculturemarketingandenterpriseculturemarketing,toachievethegoalsofaddingproductvalue,expandingmarketingchann
2、elsandrealizingbusinessoperation.ThevitalityofCulturalmarketingisthatitpenetratescultureintheproducts,services,brands,advertisingandothermarketingactivities.Itpromotesthetraditionalmarketingactivitytotheculturalmarketingactivity,andconstantlyinjectsexuberantvigorintomarketingactivi
3、ty.Asanewtypeofmarketingmodeandoneofthemostpowerfulmarketingweaponsinthemarketcompetitioninthetwenty-firstCentury,culturalmarketingnotonlycanhelpChineseenterprisestobecomeanindependentschoolinthedomesticmarket,butalsocanhelptheenterprisestoovercomeculturaldifferencesandoccupyaspace
4、ininternationalbusiness.Culturalmarketingisthesoulofmarketing,anditwillbecomethethemeoffuturemarketingandtheeternalsubjectofmarketingresearch.Keywords:culturalmarketing;liquorculture;enterprise;Luzhouliquor;1Introduction1.1TheresearchbackgroundWiththedevelopmentofhumanmaterialandsp
5、iritualcivilization,people'slivingstandardiscontinuouslyimproved,andtheirdesiretopursuitcultureisincreasinglystrong.Culturehasplayedaveryimportantroleinthehistoryofhuman'shistory,solongasthetimepastby.culturehasputandeepimpressioninpeople'slife,justasthedeepimpressionthemountainlea
6、vestotheland.Cultureisaffectingpeople'sworkandlifefromallaspects.Withthedeepeningofculturalstudies,marketerscomeoutfromthetraditionalmarketingtheorygraduallyandlookmoreintothe"culturalmarketing"--thisnewworldofmarketing.Infuturemarketingactivities,theculturewillbecomeanintegralpart
7、ofculturalmarketingandwilloccupyanincreasinglyimportantposition.Intheinformationage,nocountryandindividualcanresisttheinfluenceofglobalization,andculture,amirrorthatreflectsthehistoryanddevelopmentofanation,isalsocertaintobedeeplyaffectedbythetrendofglobalization.Intheprocessofcros
8、s-culturalcommunication,Ch
