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1、AcknowledgementsIowemyprofoundgratitudetomysupervisor,Ms.YanRongli,forhervaluablesuggestion,patience,andwarm-heartedattitudeinthispaper.Withhereffortinreading,correctingandpolishingthispaper,Ihavefulfilledthispaperwithpassionandcreation.Also,Iwouldli
2、ketothankmybelovedfacultiesinXianYangNormalUniversityfortheirencouragementandmotivation.Itreallyinspiredmealotinfinishingthispaperandhelpedmesomuchinunderstandingtheculture.Lastbutnotleast,aspecialappreciationgoestooneofmybelovedfriends,whoiswithwisd
3、omandknowledge,showingmesomuchoftheculturalthingsbetweentheChineseandthewesterncountries.Itisdefinitelyaconstantsourceofmystrength.AbstractInthemidstoftheinternationalexchange,advertisements,amainsocialmedia,playsamajorroleandhavebeenapplicatedinpeop
4、le’sdailylifemoreandmorewidely.Advertisingisnotonlyaneconomicactivitybutalsoaculturalexchange.Asaculturalproduct,itshowsthedifferencesbetweenChineseandtheWestverydirectlyinEnglish-Chinesetranslation.Startingfromthedefinitionandthefunctionsofadvertise
5、ments,thisarticlemainlyfocusesonthedifferencesbetweenChineseandtheWestfromtheaspectsoffiveculturalfactors:differenttrope,differentthinkingmode,differenthistoricalbackground,differentviewsofvalueandaestheticsense.Inordertopropagatetheadvertisementsviv
6、idlytothepeople,thispaperwillintroducetheinfluenceofculturalshockonadvertisingtranslationsindetailsandprovidesomepracticaltranslationskills.KeyWords:culturaldifferences;advertisements;advertisingtranslation摘要在国际交流的过程中,广告作为一种公众媒体传播手段，在人们的日常生活中得到越来越广泛的
7、应用。广告不只是一种商业经济活动，更是一种文化交流。广告作为文化产物，非常直观地展现了中西方文化的不同。本文从广告的定义及功能入手，主要讨论了中西方文化差异的五个方面：语言修辞，历史背景，思维模式，价值观念和审美情趣。同时，为了将广告生动地传播给中西方各国的民众，文章进一步就中西方文化差异对广告翻译的影响进行了详细分析，并提出了一些有效的翻译技巧。关键词：文化差异；广告语；广告翻译ContentsTOCo"1-3"hzuHYPERLINKl"_Toc451764745"1.Introd
8、uction1HYPERLINKl"_Toc451764746"2.AnoverviewofAdvertisement1HYPERLINKl"_Toc451764747"2.1DefinitionofAdvertisement1HYPERLINKl"_Toc451764748"2.2TheFunctionsofAdvertisement2HYPERLINKl"_Toc451764749"2.2.1EconomicFunction2HYPERLINKl"_Toc451764750"2.2
