中国品牌的机会

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1、CustomerRelationshipManagementChinaBrandOpportunitiesWheretheyareandhowtomakethemostofthemtoachievehighperformance.ExecutiveSummaryMulti-polarWorldChinaBrandOpportunitiesWheretheyareandhowtomakethemostofthemtoachievehighperformance.ExecutiveSummaryIntroductionsupplies,fors

2、ettingupproduction—Againstthisbackdrop,Accenturemightnotbesohottomorrow.High-embarkedonacomprehensiveresearchCompanies—andcountries—haveperformancebusinessesanticipatesuchefforttogainabetterunderstand-beeninaquestforhundreds,evenshiftstogaincompetitiveadvantage.ingofconsum

3、erbrandattitudesandthousands,ofyearstocapturenewpreferencesinkeycountriesaroundmarketsandtotapintonewsourcesDistinctivecapabilitiestheworld.ThedrivingforcebehindofgoodsandrawmaterialsoutsideofourresearchwasthedesiretohelpTheworld’slargestcompaniesaretheirhomeland.Thus,thec

4、onceptofgrowth-orientedcompaniesbegintogettingevenbigger.Butwhilethey“goingglobal”ishardlyuniquetotheidentifyopportunitiesfortheirbrandsarereapingeconomiesofscaleand21stcentury.inforeignmarkets,aswellaspotentialofscopeinthemulti-polarworld,theyalsoareexperiencinggrowingcha

5、llengestheymightencounterasButwhatisuniquetodayishowthetheyventureintoterritoriesunknown—complexity.Asthesecompaniesconceptofglobalizationhaschangedinotherwords,helpthembolstertheircontinuetoexpandandenternewinthepast10years.Indeed,aswemarketfocusandposition,oneofthemarket

6、s,theirgreatestchallengewillneartheendofthefirstdecadeofthehigh-performancebuildingblocks.betosimplifytheirglobaloperationsmillennium,globalizationisenteringInourresearch,wewereespeciallyinternallywhileatthesametimeanewandmorecomplexphase.TheinterestedinChina—bothasamarket

7、differentiatingtheirproductsandcollectiveeconomicdominanceofforforeigngoodsandanemergingservicestoservethediversemarketsoftheUnitedStates,EuropeandJapanexporterofChinesebrandedproductsthemulti-polarworld.isgivingwaytoagreaterdispersaloftoothercountries—givenitssizeandgloba

8、leconomicpowerasdevelopinggrowinginfluenceontheworld’seco-Performanceanatomyeconomiescont