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时间:2019-05-25
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1、CustomerRelationshipManagementChinaBrandOpportunitiesWheretheyareandhowtomakethemostofthemtoachievehighperformance.ExecutiveSummaryMulti-polarWorldChinaBrandOpportunitiesWheretheyareandhowtomakethemostofthemtoachievehighperformance.ExecutiveSummaryIntroductionsupplies,fors
2、ettingupproduction—Againstthisbackdrop,Accenturemightnotbesohottomorrow.High-embarkedonacomprehensiveresearchCompanies—andcountries—haveperformancebusinessesanticipatesuchefforttogainabetterunderstand-beeninaquestforhundreds,evenshiftstogaincompetitiveadvantage.ingofconsum
3、erbrandattitudesandthousands,ofyearstocapturenewpreferencesinkeycountriesaroundmarketsandtotapintonewsourcesDistinctivecapabilitiestheworld.ThedrivingforcebehindofgoodsandrawmaterialsoutsideofourresearchwasthedesiretohelpTheworld’slargestcompaniesaretheirhomeland.Thus,thec
4、onceptofgrowth-orientedcompaniesbegintogettingevenbigger.Butwhilethey“goingglobal”ishardlyuniquetotheidentifyopportunitiesfortheirbrandsarereapingeconomiesofscaleand21stcentury.inforeignmarkets,aswellaspotentialofscopeinthemulti-polarworld,theyalsoareexperiencinggrowingcha
5、llengestheymightencounterasButwhatisuniquetodayishowthetheyventureintoterritoriesunknown—complexity.Asthesecompaniesconceptofglobalizationhaschangedinotherwords,helpthembolstertheircontinuetoexpandandenternewinthepast10years.Indeed,aswemarketfocusandposition,oneofthemarket
6、s,theirgreatestchallengewillneartheendofthefirstdecadeofthehigh-performancebuildingblocks.betosimplifytheirglobaloperationsmillennium,globalizationisenteringInourresearch,wewereespeciallyinternallywhileatthesametimeanewandmorecomplexphase.TheinterestedinChina—bothasamarket
7、differentiatingtheirproductsandcollectiveeconomicdominanceofforforeigngoodsandanemergingservicestoservethediversemarketsoftheUnitedStates,EuropeandJapanexporterofChinesebrandedproductsthemulti-polarworld.isgivingwaytoagreaterdispersaloftoothercountries—givenitssizeandgloba
8、leconomicpowerasdevelopinggrowinginfluenceontheworld’seco-Performanceanatomyeconomiescont
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