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《Nintendo Annual Report 2008》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、ANNUALREPORT2008MessagefromthePresidentThroughoutitshistoryinthehomeentertainmentarena,Nintendohascreateduniquehardwareandsoftwareasoneintegratedentertainmentproduct,withsoftwarebeingtheprimarydriver.Nintendohasfocuseditsbasicstrategyonexpandingtheworldwidegamingaudience.T
2、oachievethis,Nintendoisencouragingasmanypeopleaspossiblearoundtheworld,throughitsuniquehardwareandsoftwareofferings,toexperienceandenjoyvideogameentertainment,regardlessoftheirage,gender,language,culturalbackgroundorgamingexperience.Nintendo’sfirsthardwarelaunchinsupportof
3、thebasicstrategy“GamingPopulationExpansion“wasahand-helddevice,NintendoDS,whichallowsuserstoplayintuitively.Todrivethisplatform,Nintendointroducedanewsoftwarelineup,Touch!Generations,whichexpandsthedefinitionofvideogamesandappealsnotonlytotraditionalgamersbutalsotoinexperi
4、encedgamers.Inthefuture,NintendoplanstoleveragevarioususesoftheNintendoDSsystem,suchasplayinginpublicplaces,andtotakeadvantageofthehighmarketpenetrationofthedevice.Nintendotookanothersteptowardexpandingtheworldwidegamingpopulationbylaunchinganunprecedentedvideogameconsolec
5、alledWii.Sinceitslaunch,Wiihasbeenchangingthedefinitionofthehomevideogameconsolesignificantly.NintendohasbeenmakingeffortstopromoteWiibydevelopingcompellingsoftwarewhichtakesadvantageofintuitiveplaycontrolsenabledbyitsWiiRemoteandotherdedicateduserinterfaces,inadditiontoth
6、econventionalcontrollerfunctions,andbyenrichingtheWiisoftwarelibrarythatcanbeenjoyedbyanyonefromnovicetoveterangamers.WewilltrytofurtherexpandtheabilityforWiitomakeourdailylivesmoreconvenientandfunbycontinuouslymakingbrandnewofferingssuchasWiiFit,whichcanbeeasilyusedbythee
7、ntirefamilytomonitorelementsoftheirphysicalconditioninanenjoyablemanner,andbyencouragingtheWii’sconnectiontotheInternet.NintendohaspositionedNintendoDSas“amachinethatenrichestheowner’sdailylife“withvarioustypesofofferingswhichenhanceourcustomers’dailylives.Wiihasbeenpositi
8、onedas“amachinethatputssmilesonsurroundingpeople’sfaces“andpromotespositiveandfuninteract
