（旅游管理专业论文）我国经济型酒店连锁化发展策略研究

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1、AbstractAbstractAlongwiththefastdevelopmentofthenationaleconomyanddomestictourism,economyhotelswhichcanmeettheaccommodationdemandofmasstouristsandbusinesstravelersfromsmallandmedium-sizedenterprisesareflourishinginChina.Thegoodperformanceoftheindustry'spionee

2、rssuchasJinjiangInnsandHomeinnsmakestheindustryattractiveforinvestors.Atpresent,economyhotelshasbecomethehotspotofinvestment,andrenownedmultinationaleconomyhotelchainssuchas"Ibis"and"Super8"hasenteredChina'smarket.Asthecompetitionintheindus勿isbecomingfiercera

3、ndfiercer,choosingappropriatedevelopmenttacticstobecomemorecompetitiveandkeepsustainableandhealthydevelopmenthasbecomeurgencyforthemanagementofnativeeconomyhotels.Thearticleincludesfourchapters.Chapter1dealswiththeresearchbackgroundandmeaningofthearticle,intr

4、oducingthestatusquoofresearchintotherelevantissuesbyscholarsfromhomeandabroad.Then,thearticleprovesthedevelopmentinevitabilityofeconomyhotelsinthestyleofhotelchain.Afterdefiningtheword"economyhotel"andanalyzingtheexistingproblemsintheprocessofdevelopmentofeco

5、nomyhotelsinChina,thearticleindicatesthattheeconomyhotelsinChinamustbedevelopedinthestyleofhotelchain,andbelievesthatthemanagementoftheeconomyhotelsinChinahastheabilitytodoso.Afterthat,thearticlegivesadetailedanalysistothecommonlyuseddevelopmentmodelsofmultin

6、ationalhotelchains.Inthelightofournationalcircumstances,thearticleindicatesthattheeconomyhotelsinChinashouldbedevelopedinthewayoffranchisingandmanagementcontract.Then,thearticleexpoundstheissuesabouttheimplementationofthedevelopmenttacticsofeconomyhotelsinChi

7、na,pointingoutthatthegovernmentandotherrelatedsectorsofoursocietyshouldjoinincommoneforttoconstructanenvironmentinfavorofthedevelopmentofeconomyhotelchains.Themanagementofournationaleconomyhotelsshouldmoldabrandimagewhichisfriendlytomasstouristsandpositivelye

8、xplorethedevelopmentwaysofeconomyhotelchain.Atlast,thearticlesummarizesAbstractthisresearch,pointingoutissueswhicharerequiredtobestudiedfurther.Keywords:economyhotelinthestyleofhotelchain