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1、AbstractAbstractAsanewstateofChinesehospitalityindustry,economyhotelsarethosepropertieswithalowestaverageroomrateandnormativeservicewhichappealtothemarketofthemassessuchascommonbusinessmen,smallentrepreneurs,andgeneraltouristsattheirownexpenses.Thisgro
2、upofbudgetpropertieshastheimageoflowinvestment,smalldimension,simplefunctionandcheappricebutconsiderablequality.SinceChinesetourismindustry-especially伽domestictourismindustry-boosts,Chineseeconomyhotelshavebeennewlyemerged.Butwiththeintensecompetitioni
3、ndomesticmarketbetweeneconomyhotels,moreandmoreownersfacesthehugepressure.Asareshortofthesupportbytheeficaciousmarketingmodeland，moreeconomyhotelshavemanyquestionssuchas:onlysinglemarketingstrategies,lackofsupportbybrand，lackofhugescaleadvantage.Theymu
4、stthinkabouthowtogainthecompetitiveadvantage,howtogainthedevelopmentandgrowinstrength.Allthefactorsarethethingswhichtheeconomyhotelownersandmanagershouldthinkover.Andthispaperanalyzesthedistinctivemarketingmodelsofeconomyhotelsandseveralmarketingstrate
5、gies.Thestructureofthepaperis:Thefirstpartintroducesthedevelopmentaltrendofdomesticeconomyhotelsandtheconceptoftheeconomyhotel,andleadouttheconceptandthecurrentsituationoftheeconomyhotels.Atlastitpointsoutseveralproblemsaboutthepresenteconomyhotel.Inth
6、esecondpartmainlyanalyzesthemarketingenvironmentofdomesticeconomyhotels.Inthispart,itusestheindustrycompetitivemodel(Five-ForcesModel)andSWOTmodel(strength,weak,opportunity,andthreat).Thethirdpartmainlysumsupseveralmarketingmodelsthattheeconomyhotelsho
7、uldadopt.ItincludesChainModel,BrandModelandITModel.Inthispart,itintroducesmanycommonmarketingmodelsineconomyhotelssuchasfranchiseoutlet,chainstore,brandpromotion,CRS,CRM,Callcenter.ThefourthpartmainlypointsupAbstractseveralinnovativemarketingstrategies
8、.Itincludesthatpositionsshouldbediferenceandpriceshouldbeflexibleandpromotionshouldbemultiform.Itmaybegivesnewthoughtsinmanagetheeconomyhotel.KeyWordshotel,gmodel,Marketingstrategy南开大学学位论文版权使用授权书本人完全了解南开大学关于收集、保存、使用学位论文的规定，同意如下各项内容:按照学校
