沈阳市万科四季花城全程营销策划

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1、目录摘要..................................................................................3Abstract..............................................................................4第一章项目概况......................................................................6一、宗地四至状况.

2、.................................................................6二、区域交通状况..................................................................6三、目周边环境状况................................................................7第二章营销期商品住宅市场分析................................

3、.........................9一、商品住宅市场总体状况..........................................................9二、市场细分......................................................................9第三章目标市场定位................................................................13一、产品定位策略....

4、.............................................................13二、市场定位模式.................................................................14三、市场定位依据.................................................................15五、产品定位..........................................

5、...........................17第四章项目竞争力分析................................................................20一、项目所在区域综合分析.........................................................20二、项目所在区域发展分析.........................................................20三、项目所在区域商品住宅市场

6、分析.................................................21四、项目档次界定.................................................................22第五章整合推广策略..................................................................26一、整合推广策略组成..............................................

7、...............26二、市场推广策略.................................................................28三、包装创意策略：...............................................................30第六章销售计划.....................................................................32一、传播任务...........

8、..........................................................32二、传播对象定位.................................................................32三、诉求重点................................